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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 10/05/2022 11:06:59 • 932 Views
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN KONSUMEN SEPATU NIKECreated by :
Evan Noviandra ( 20170101115 )
| Subject: | CITRA MEREK
KUALITAS PRODUK
KEPUASAN KONSUMEN | | Alt. Subject : | BRAND IMAGE
PRODUCT QUALITY
CONSUMER SATISFACTION | | Keyword: | Citra Merek
Kualitas Produk
Promosi
Kepuasan Konsumen |
Description:
Penelitian Ini Bertujuan untuk mengetahui Pengaruh Citra merek,Kualitas produk Dan Promosi Terhadap kepuasan Konsumen Sepatu Nike. Penelitian ini adalah Penelitian Bersifat Kausal,dengan menggunakan metode analisis regresi linear berganda.Populasi dalam penelitian ini adalah konsumen Pengaruh Citra merek,Kualitas produk Dan Promosi Terhadap kepuasan Konsumen Sepatu Nike.Sampel dalam penelitian ini menggunakan metode Purposive sampling dengan jumlahresponden sebanyak 100 Responden.Hasil Penelitian ini menunjukan bahwa Citra Merek, Kualitas Produk dan Promosi secara parsial berpengaruh signifikan terhadap Kepuasan. Serta Citra Merek, Kualitas Produk dan Promosi secara simultan berpengaruh positif terhadap Kepuasan Konsumen.
| Contributor | : |
- Prof.Dr. Lia Amalia S.E,M.M
| | Date Create | : | 10/05/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170101115 | | Collection ID | : | 20170101115 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-kualitas-produk-dan-promosi-terhadap-kepuasan-konsumen-sepatu-nike-25023.html
[ Free Download - Free for All ]
 UEU-Undergraduate-25023-COVER.Image.Marked.pdf - 157 KB- UEU-Undergraduate-25023-HALAMAN PENGESAHAN.Image.Marked.pdf - 158 KB
- UEU-Undergraduate-25023-HALAMAN PERSETUJUAN.Image.Marked.pdf - 146 KB
- UEU-Undergraduate-25023-HALAMAN KEASLIAN.Image.Marked.pdf - 142 KB
- UEU-Undergraduate-25023-ABSTRAK.Image.Marked.pdf - 143 KB
- UEU-Undergraduate-25023-KATA PENGANTAR.Image.Marked.pdf - 167 KB
- UEU-Undergraduate-25023-DAFTAR ISI.Image.Marked.pdf - 157 KB
- UEU-Undergraduate-25023-DAFTAR REFERENSI.Image.Marked.pdf - 277 KB
- UEU-Undergraduate-25023-BAB1.Image.Marked.pdf - 146 KB
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1. UEU-Undergraduate-25023-BAB2.Image.Marked.pdf - 162 KB
2. UEU-Undergraduate-25023-BAB3.Image.Marked.pdf - 281 KB
3. UEU-Undergraduate-25023-BAB4.Image.Marked.pdf - 212 KB
4. UEU-Undergraduate-25023-BAB5.Image.Marked.pdf - 212 KB
5. UEU-Undergraduate-25023-BAB6.Image.Marked.pdf - 143 KB
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