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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 27/07/2018 17:16:06  •  380 Views


ANALISA PROGRAM CUSTOMER SATISFACTION DI LABORATORIUM KLINIK PRODIA PURI INDAH TAHUN 2016

Created by :
NUR YUNIATI ( 200952053 )



SubjectANALISA
LABORATORIUM
KLINIK
Alt. Subject ANALYSIS
LABORATORY
CLINIC
Keywordcustomer satisfaction

Description:

Penelitian ini bertujuan untuk mengetahui perencanaan program customer satisfaction pada divisi customer relations di laboratorium klinik Prodia cabang Puri Indah tahun 2016. Program customer satisfaction menjadi agenda rutin pada tiap tahunnya untuk menjadi acuan kegiatan customer satisfaction untuk tahun berikutnya. Penelitian ini menggunakan metodelogi penelitian kualitatif deskriptif, non probability dengan teknik sampling purposive. Pertama melakukan pencarian kategori program customer satisfaction. Kedua melakukan wawancara dengan divisi customer relations. Ketiga melakukan analisa kategori program customer satisfaction yang dikaitkan dengan hasil wawancara. Hasil penelitian ini menunjukkan bahwa analisa program customer satisfaction di laboratorium klinik Prodia Puri Indah mengacu pada empat metode yang mempengaruhi kepuasan pelanggan yaitu melalui sistem keluhan dan saran, ghost shopping, lost customer analisis dan survey kepuasan pelanggan. Dengan demikian peneliti mampu memperoleh gambaran mengenai metode yang paling dominan digunakan dalam perencanaan program.

Date Create:27/07/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-200952053
Collection ID:200952053


Source :
Undergraduate Theses of Public Relation

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/analisa-program-customer-satisfactiondi-laboratorium-klinik-prodia-puri-indahtahun-2016-11050.html




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