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UEU » Journal » Magister Ilmu Komunikasi
Posted by [email protected] at 14/06/2021 14:25:58  •  299 Views


PEMANFAATAN MEDIA SOSIAL DALAM PEMASARAN PRODUK KERAJINAN PADA MASA PANDEMI COVID-19 OLEH IBU-IBU PKK DI JAKARTA UTARA

Created by :
Fajarina ( 0305127704 )



SubjectMEDIA SOSIAL
PEMASARAN
KERAJINAN
Alt. Subject SOCIAL MEDIA
MARKETING
CRAFT
KeywordUTILIZATION
SOCIAL MEDIA
MARKETING
COVID PANDEMIC 19

Description:

The spread of the corona virus in various countries in the world not only has an impact on people s lives, but also has an impact on the life of an organization such as organizations that are empowered by the community in the form of Family Empowerment and Welfare (PKK). One of the PKK programs can be seen in the North Jakarta area. The PKK program run by women in North Jakarta is a program in the sale of handicraft products. However, with the spread of covid- 19, the operational and production processes of PKK women in this area experienced obstacles. Especially when there are regulations and government policies to enforce the PSBB program and social distancing. Which with this makes the PKK program in this area experience a decline, both in terms of production, marketing, and sales which will later have an impact on the decline in income earned by PKK women in this area. So that in overcoming this problem, North Jakarta PKK mothers began to switch to using and utilizing social media in marketing the handicraft products produced by PKK in the North Jakarta area.

Date Create:14/06/2021
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Journal-11_1427
Collection ID:11_1427


Source :
Jurnal Abdimas Volume 7 Nomor 3, Maret 2021

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2021 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pemanfaatan-media-sosial-dalam-pemasaran-produk-kerajinan-pada-masa-pandemi-covid19-oleh-ibuibu-pkk-di-jakarta-utara-20287.html




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19 , COVID , COVID PANDEMIC 19 , MARKETING , MEDIA , PANDEMIC , SOCIAL , SOCIAL MEDIA , UTILIZATION



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