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UEU » Journal » Puspen Jurnal UEU
Posted by [email protected] at 10/01/2014 18:43:07  •  2137 Views


PERANG TEMA DAN PSIKOLOGI PUBLIK : ANALISIS STRATEGI KOMUNIKASI PEMASARAN POLITIK PILKADA DKI JAKARTA 2007

Created by :
Bambang Sukma Wijaya ( none )



SubjectKOMUNIKASI PEMASARAN
Alt. Subject MARKETING COMMUNICATIONS
KeywordPEMILU

Description:

Jakarta local elections in 2007 with the victory obtained Fauzi Bowo still left the stories and important lessons for the development of political marketing communications in the country. Fauzi-Prijanto supported by 20 parties against AdangDani supported by a party, but Fauzi-Prijanto only got a narrow victory, 57% to 43%. Why did this happen? This article analyzes the political marketing communications strategies both candidates and the anatomy of the consumer audience of voters based on data from research results were released in the Kajian Bulanan Lingkaran Survei Indonesia (LSI) Issue 04-August 2007. The authors found that voters in Jakarta tend to be more rational, due to information access is more widely open and easier, so as to provide good insight for citizens. Similarly, the tight life competition and better legal awareness made the metropolitan residents tend to be more courageous and critical voice their aspirations. The results of this analysis can serve as a lesson and reference to political contestants for the next campaigns.

Date Create:10/01/2014
Type:Text
Format:pd
Language:Indonesian
Identifier:UEU-Journal-KOM090212_Wij
Collection ID:KOM090212_Wij


Source :
Jurnal Komunikologi Volume 9 Nomor 2, September 2012

Relation Collection:
Puspen Jurnal UEU

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
[email protected] Puspen Jurnal UEU


Publication URL :
https://digilib.esaunggul.ac.id/perang-tema-dan-psikologi-publik--analisis-strategi-komunikasi-pemasaran-politik-pilkada-dki-jakarta-2007-2068.html




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