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UEU » Master Theses » Magister Ilmu Komunikasi
Posted by [email protected] at 23/10/2024 11:29:15 • 82 Views
ANALISIS STRATEGI KOMUNIKASI PEMASARAN
PT BANK UOB INDONESIA DIVISI TRANSACTION BANKING DALAM MEMPROMOSIKAN PRODUK TRADE FINANCECreated by :
Agustiaman Gea ( 20210510018 )
| Subject: | STRATEGI
KOMUNIKASI PEMASARAN
TRANSACTION BANKING
PRODUK TRADE FINANCE | | Alt. Subject : | STRATEGY
MARKETING COMMUNICATION
TRANSACTION BANKING
TRADE FINANCE PRODUCTS | | Keyword: | Strategi
Komunikasi Pemasaran
Trade Sales
Produk Trade Finance |
Description:
Penelitian ini bertujuan untuk menganalisis bagaimana proses strategi komunikasi pemasaran
yang dilakukan oleh Bank UOB Indonesia dalam mempromosikan produk Trade Finance. Data
penelitian ini diperoleh melalui pengamatan secara langsung, dokumentasi, serta wawancara
mendalam dengan sebelas orang informan dan tiga orang key informan. Metode penelitian ini
menggunakan metode deskriptif kualitatif. Analisis data berupa: reduksi data, penyajian data,
dan penarikan kesimpulan, serta menggunakan teori analisis SOSTAC. Hasil penelitian
menunjukan bahwa Bank UOB Indonesia melakukan strategi komunikasi pemasaran terpadu
dengan melakukan proses strategi berupa: periklanan, promosi penjualan, penjualan pribadi,
dan hubungan masyarkat & publisitas. Dengan adanya proses strategi yang dilakukan selama
ini telah banyak membantu dalam penjualan produk Trade Finance di Bank UOB Indonesia
| Contributor | : |
- Drs. ERMAN ANOM, MM, Ph.D
| | Date Create | : | 23/10/2024 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Master-20210510018 | | Collection ID | : | 20210510018 |
Source :
Master Theses Of Communication Science
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-strategi-komunikasi-pemasaranpt-bank-uob-indonesia-divisi-transaction-banking-dalam-mempromosikan-produk-trade-finance-36340.html
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- UEU-Master-36340-DAFTAR PUSTAKA.Image.Marked.pdf - 472 KB
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- UEU-Master-36340-BAB1.Image.Marked.pdf - 651 KB
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