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UEU » Master Theses » Magister Ilmu Komunikasi
Posted by [email protected] at 23/10/2024 11:29:15  •  82 Views


ANALISIS STRATEGI KOMUNIKASI PEMASARAN PT BANK UOB INDONESIA DIVISI TRANSACTION BANKING DALAM MEMPROMOSIKAN PRODUK TRADE FINANCE

Created by :
Agustiaman Gea ( 20210510018 )



SubjectSTRATEGI
KOMUNIKASI PEMASARAN
TRANSACTION BANKING
PRODUK TRADE FINANCE
Alt. Subject STRATEGY
MARKETING COMMUNICATION
TRANSACTION BANKING
TRADE FINANCE PRODUCTS
KeywordStrategi
Komunikasi Pemasaran
Trade Sales
Produk Trade Finance

Description:

Penelitian ini bertujuan untuk menganalisis bagaimana proses strategi komunikasi pemasaran yang dilakukan oleh Bank UOB Indonesia dalam mempromosikan produk Trade Finance. Data penelitian ini diperoleh melalui pengamatan secara langsung, dokumentasi, serta wawancara mendalam dengan sebelas orang informan dan tiga orang key informan. Metode penelitian ini menggunakan metode deskriptif kualitatif. Analisis data berupa: reduksi data, penyajian data, dan penarikan kesimpulan, serta menggunakan teori analisis SOSTAC. Hasil penelitian menunjukan bahwa Bank UOB Indonesia melakukan strategi komunikasi pemasaran terpadu dengan melakukan proses strategi berupa: periklanan, promosi penjualan, penjualan pribadi, dan hubungan masyarkat & publisitas. Dengan adanya proses strategi yang dilakukan selama ini telah banyak membantu dalam penjualan produk Trade Finance di Bank UOB Indonesia

Contributor:
  1. Drs. ERMAN ANOM, MM, Ph.D
Date Create:23/10/2024
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Master-20210510018
Collection ID:20210510018


Source :
Master Theses Of Communication Science

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/analisis-strategi-komunikasi-pemasaranpt-bank-uob-indonesia-divisi-transaction-banking-dalam-mempromosikan-produk-trade-finance-36340.html




[ Free Download - Free for All ]

  1.  UEU-Master-36340-COVER.Image.Marked.pdf - 349 KB
  2.  UEU-Master-36340-HALAMAN PENGESAHAN.Image.Marked.pdf - 387 KB
  3.  UEU-Master-36340-HALAMAN PERSETUJUAN.Image.Marked.pdf - 391 KB
  4.  UEU-Master-36340-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 212 KB
  5.  UEU-Master-36340-HALAMAN KEASLIAN.Image.Marked.pdf - 206 KB
  6.  UEU-Master-36340-ABSTRAK.Image.Marked.pdf - 532 KB
  7.  UEU-Master-36340-KATA PENGANTAR.Image.Marked.pdf - 224 KB
  8.  UEU-Master-36340-DAFTAR ISI.Image.Marked.pdf - 462 KB
  9.  UEU-Master-36340-DAFTAR PUSTAKA.Image.Marked.pdf - 472 KB
  10.  UEU-Master-36340-LAMPIRAN.Image.Marked.pdf - 578 KB
  11.  UEU-Master-36340-BAB1.Image.Marked.pdf - 651 KB

[ FullText Content - Please, register first ]

  1. UEU-Master-36340-BAB2.Image.Marked.pdf - 1092 KB
  2. UEU-Master-36340-BAB3.Image.Marked.pdf - 783 KB
  3. UEU-Master-36340-BAB4.Image.Marked.pdf - 1342 KB
  4. UEU-Master-36340-BAB5.Image.Marked.pdf - 607 KB

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Finance , Komunikasi , Komunikasi Pemasaran , Pemasaran , Produk , Produk Trade Finance , Sales , Strategi , Trade , Trade Sales



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