 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
|
Phone |
: |
021-5674223, ext 282 |
|
Fax |
: |
|
|
E-mail |
: |
[email protected] |
|
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Master Theses » Magister Ilmu Komunikasi
Posted by [email protected] at 23/10/2024 11:29:15 • 82 Views
ANALISIS STRATEGI KOMUNIKASI PEMASARAN
PT BANK UOB INDONESIA DIVISI TRANSACTION BANKING DALAM MEMPROMOSIKAN PRODUK TRADE FINANCECreated by :
Agustiaman Gea ( 20210510018 )
| Subject: | STRATEGI
KOMUNIKASI PEMASARAN
TRANSACTION BANKING
PRODUK TRADE FINANCE | | Alt. Subject : | STRATEGY
MARKETING COMMUNICATION
TRANSACTION BANKING
TRADE FINANCE PRODUCTS | | Keyword: | Strategi
Komunikasi Pemasaran
Trade Sales
Produk Trade Finance |
Description:
Penelitian ini bertujuan untuk menganalisis bagaimana proses strategi komunikasi pemasaran
yang dilakukan oleh Bank UOB Indonesia dalam mempromosikan produk Trade Finance. Data
penelitian ini diperoleh melalui pengamatan secara langsung, dokumentasi, serta wawancara
mendalam dengan sebelas orang informan dan tiga orang key informan. Metode penelitian ini
menggunakan metode deskriptif kualitatif. Analisis data berupa: reduksi data, penyajian data,
dan penarikan kesimpulan, serta menggunakan teori analisis SOSTAC. Hasil penelitian
menunjukan bahwa Bank UOB Indonesia melakukan strategi komunikasi pemasaran terpadu
dengan melakukan proses strategi berupa: periklanan, promosi penjualan, penjualan pribadi,
dan hubungan masyarkat & publisitas. Dengan adanya proses strategi yang dilakukan selama
ini telah banyak membantu dalam penjualan produk Trade Finance di Bank UOB Indonesia
| Contributor | : |
- Drs. ERMAN ANOM, MM, Ph.D
| | Date Create | : | 23/10/2024 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Master-20210510018 | | Collection ID | : | 20210510018 |
Source :
Master Theses Of Communication Science
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-strategi-komunikasi-pemasaranpt-bank-uob-indonesia-divisi-transaction-banking-dalam-mempromosikan-produk-trade-finance-36340.html
[ Free Download - Free for All ]
 UEU-Master-36340-COVER.Image.Marked.pdf - 349 KB- UEU-Master-36340-HALAMAN PENGESAHAN.Image.Marked.pdf - 387 KB
- UEU-Master-36340-HALAMAN PERSETUJUAN.Image.Marked.pdf - 391 KB
- UEU-Master-36340-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 212 KB
- UEU-Master-36340-HALAMAN KEASLIAN.Image.Marked.pdf - 206 KB
- UEU-Master-36340-ABSTRAK.Image.Marked.pdf - 532 KB
- UEU-Master-36340-KATA PENGANTAR.Image.Marked.pdf - 224 KB
- UEU-Master-36340-DAFTAR ISI.Image.Marked.pdf - 462 KB
- UEU-Master-36340-DAFTAR PUSTAKA.Image.Marked.pdf - 472 KB
- UEU-Master-36340-LAMPIRAN.Image.Marked.pdf - 578 KB
- UEU-Master-36340-BAB1.Image.Marked.pdf - 651 KB
[ FullText Content - Please, register first ]
1. UEU-Master-36340-BAB2.Image.Marked.pdf - 1092 KB
2. UEU-Master-36340-BAB3.Image.Marked.pdf - 783 KB
3. UEU-Master-36340-BAB4.Image.Marked.pdf - 1342 KB
4. UEU-Master-36340-BAB5.Image.Marked.pdf - 607 KB
 10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
     
 Visitors Today : 1
 Total Visitor : 1970116
Hits Today : 62410
Total Hits : 157687481
 Visitors Online: 1
Calculated since
16 May 2012
You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|
