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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 13/02/2024 15:09:46 • 244 Views
PENGARUH CUSTOMER RELATIONSHIP MARKETING
TERHADAP LOYALITAS KONSUMEN RAMAYANA
STUDI KASUS RAMAYANA KEBAYORAN LAMA JAKARTA SELATANCreated by :
YUDHA HARDIAN PRATAMA ( 201011062 )
Subject: | CUSTOMER RELATIONSHIP MARKETING LOYALITAS KONSUMEN RAMAYANA
| Alt. Subject : | CUSTOMER RELATIONSHIP MARKETING LOYALTY RAMAYANA CONSUMERS | Keyword: | customer relationship marketing (komitmen kepercayaan financial
benefit social benefit) loyalitas konsumen |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh customer relationship
marketing terhadap loyalitas konsumen. Variabel independen terdiri atas
komitmen, kepercayaan, financial benefit, dan social benefit, sedangkan variabel
dependen adalah loyalitas konsumen. Jumlah sampel yang digunakan dalam
penelitian ini sebanyak 125 orang responden. Responden penelitian ini adalah
seluruh konsumen yang sudah atau sedang berbelanja di Ramayana Kebayoran
Lama Jakarta Selatan. Metode analisis yang digunakan dalam penelitian ini adalah
regresi linier berganda.
Hasil penelitian ini menunjukkan bahwa komitmen, kepercayaan, financial
benefit, dan social benefit secara simultan memiliki pengaruh yang signifikan
terhadap loyalitas konsumen. Selain itu dari hasil penelitian secara parsial
menunjukan bahwa hanya variabel social benefit yang tidak memiliki pengaruh
terhadap loyalitas konsumen. Dari hasil lain yang dapat diketahui juga adalah
bahwa variabel financial benefit berpengaruh secara dominan terhadap loyalitas
konsumen di Ramayana Kebayoran Lama Jakarta Selatan.
Contributor | : |
- RA NURLINDA, SE, MM.
| Date Create | : | 13/02/2024 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201011062 | Collection ID | : | 201011062 |
Source : Undergraduate Theses Of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2024 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-customer-relationship-marketingterhadap-loyalitas-konsumen-ramayanastudi-kasus-ramayana-kebayoran-lama-jakarta-selatan-32364.html
[ Free Download - Free for All ]
- UEU-Undergraduate-32364-COVER.Image.Marked.pdf - 270 KB
- UEU-Undergraduate-32364-HALAMAN PENGESAHAN.Image.Marked.pdf - 361 KB
- UEU-Undergraduate-32364-HALAMAN PERSETUJUAN.Image.Marked.pdf - 339 KB
- UEU-Undergraduate-32364-ABSTRAK.Image.Marked.pdf - 266 KB
- UEU-Undergraduate-32364-KATA PENGANTAR.Image.Marked.pdf - 366 KB
- UEU-Undergraduate-32364-DAFTAR ISI.Image.Marked.pdf - 370 KB
- UEU-Undergraduate-32364-DAFTAR PUSTAKA.Image.Marked.pdf - 462 KB
- UEU-Undergraduate-32364-LAMPIRAN.Image.Marked.pdf - 1779 KB
- UEU-Undergraduate-32364-BAB1.Image.Marked.pdf - 595 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-32364-BAB2.Image.Marked.pdf - 621 KB 2. UEU-Undergraduate-32364-BAB3.Image.Marked.pdf - 641 KB 3. UEU-Undergraduate-32364-BAB4.Image.Marked.pdf - 551 KB 4. UEU-Undergraduate-32364-BAB5.Image.Marked.pdf - 493 KB 5. UEU-Undergraduate-32364-BAB6.Image.Marked.pdf - 276 KB
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