EMAIL: PASSWORD:
Front Office
UPT. PERPUSTAKAAN
Universitas Esa Unggul


Kampus Emas UEU - Jakarta Barat

Phone : 021-5674223, ext 282
Fax :
E-mail : [email protected]
Website : http://library.esaunggul.ac.id

Support (Customer Service) :
[email protected]








Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:
LIVE SUPPORT


Astrid Chrisafi




! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

Still Confuse?
Please read our User Guide

Keyword
Mode
Expanded Search (for Free text search only)
 

UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 13/02/2024 15:09:46  •  244 Views


PENGARUH CUSTOMER RELATIONSHIP MARKETING TERHADAP LOYALITAS KONSUMEN RAMAYANA STUDI KASUS RAMAYANA KEBAYORAN LAMA JAKARTA SELATAN

Created by :
YUDHA HARDIAN PRATAMA ( 201011062 )



SubjectCUSTOMER RELATIONSHIP MARKETING
LOYALITAS
KONSUMEN RAMAYANA
Alt. Subject CUSTOMER RELATIONSHIP MARKETING
LOYALTY
RAMAYANA CONSUMERS
Keywordcustomer relationship marketing (komitmen
kepercayaan
financial benefit
social benefit)
loyalitas konsumen

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh customer relationship marketing terhadap loyalitas konsumen. Variabel independen terdiri atas komitmen, kepercayaan, financial benefit, dan social benefit, sedangkan variabel dependen adalah loyalitas konsumen. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 125 orang responden. Responden penelitian ini adalah seluruh konsumen yang sudah atau sedang berbelanja di Ramayana Kebayoran Lama Jakarta Selatan. Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian ini menunjukkan bahwa komitmen, kepercayaan, financial benefit, dan social benefit secara simultan memiliki pengaruh yang signifikan terhadap loyalitas konsumen. Selain itu dari hasil penelitian secara parsial menunjukan bahwa hanya variabel social benefit yang tidak memiliki pengaruh terhadap loyalitas konsumen. Dari hasil lain yang dapat diketahui juga adalah bahwa variabel financial benefit berpengaruh secara dominan terhadap loyalitas konsumen di Ramayana Kebayoran Lama Jakarta Selatan.

Contributor:
  1. RA NURLINDA, SE, MM.
Date Create:13/02/2024
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201011062
Collection ID:201011062


Source :
Undergraduate Theses Of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-customer-relationship-marketingterhadap-loyalitas-konsumen-ramayanastudi-kasus-ramayana-kebayoran-lama-jakarta-selatan-32364.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-32364-COVER.Image.Marked.pdf - 270 KB
  2.  UEU-Undergraduate-32364-HALAMAN PENGESAHAN.Image.Marked.pdf - 361 KB
  3.  UEU-Undergraduate-32364-HALAMAN PERSETUJUAN.Image.Marked.pdf - 339 KB
  4.  UEU-Undergraduate-32364-ABSTRAK.Image.Marked.pdf - 266 KB
  5.  UEU-Undergraduate-32364-KATA PENGANTAR.Image.Marked.pdf - 366 KB
  6.  UEU-Undergraduate-32364-DAFTAR ISI.Image.Marked.pdf - 370 KB
  7.  UEU-Undergraduate-32364-DAFTAR PUSTAKA.Image.Marked.pdf - 462 KB
  8.  UEU-Undergraduate-32364-LAMPIRAN.Image.Marked.pdf - 1779 KB
  9.  UEU-Undergraduate-32364-BAB1.Image.Marked.pdf - 595 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-32364-BAB2.Image.Marked.pdf - 621 KB
  2. UEU-Undergraduate-32364-BAB3.Image.Marked.pdf - 641 KB
  3. UEU-Undergraduate-32364-BAB4.Image.Marked.pdf - 551 KB
  4. UEU-Undergraduate-32364-BAB5.Image.Marked.pdf - 493 KB
  5. UEU-Undergraduate-32364-BAB6.Image.Marked.pdf - 276 KB

 10 Similar Document...

     No similar subject found !

 10 Related Document...






HELP US !
You can help us to define the exact keyword for this document by clicking the link below :

(komitmen , benefit) , customer , customer relationship marketing (komitmen , financial benefit , kepercayaan , konsumen , loyalitas , loyalitas konsumen , marketing , relationship , social , social benefit)



POLLING

Bagaimana pendapat Anda tentang repository kami ?

Bagus Sekali
Baik
Biasa
Jelek
Mengecewakan




156419267


Visitors Today : 1
Total Visitor : 1970083

Hits Today : 10993
Total Hits : 156419267

Visitors Online: 1


Calculated since
16 May 2012

You are connected from 172.17.121.29
using CCBot/2.0 (https://commoncrawl.org/faq/)


UEU Digital Repository Feeds


Copyright © UEU Library 2012 - 2024 - All rights reserved.
Dublin Core Metadata Initiative and OpenArchives Compatible
Developed by Hassan