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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 31/08/2018 15:04:30  •  351 Views


PENGARUH PROMOSI, KEPERCAYAAN MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PEMUTIH WAJAH CITRA (STUDI KASUS DI WILAYAH PERUMNAS, TANGERANG)

Created by :
MAYANG NIRMALA INTAN ( 201311078 )



SubjectPROMOSI
MEREK
HARGA
Alt. Subject PROMOTION
BRAND
PRICE
Keywordpemasaran
keputusan pembelian
produk kecantikan

Description:

Industri kecantikan di Tanah Air saat ini merupakan industri yang terus berkembang. Menurut Euromonitor International, negara-negara berkembang berkontribusi sebesar 51% bagi industri kecantikan global, termasuk di antaranya Indonesia yang memiliki pasar yang dinamis di kawasan Asia Tenggara. Indonesia diestimasi akan menjadi pasar pertumbuhan utama untuk industri kecantikan hingga tahun 2019 (Eva Martha Rahayu, 2016). Potensi tersebut muncul karena keseharian masyarakat khususnya wanita yang mayoritas tidak bisa terlepas dari produk kecantikan untuk menunjang penampilan. Mempunyai kulit wajah putih dan bersinar masih menjadi dambaan dan barometer kecantikan di daerah Asia terutama Indonesia.

Date Create:31/08/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201311078
Collection ID:201311078


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-promosi-kepercayaan-merek-dan-harga-terhadap-keputusan-pembelianpemutih-wajah-citra-studi-kasus-di-wilayah-perumnas-tangerang-11248.html




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  1.  UEU-Undergraduate-11248-Cover.Image.Marked.pdf - 221 KB
  2.  UEU-Undergraduate-11248-Lembar Pengesahan.Image.Marked.pdf - 332 KB
  3.  UEU-Undergraduate-11248-Lembar Persetujuan.Image.Marked.pdf - 320 KB
  4.  UEU-Undergraduate-11248-Kata Pengantar.Image.Marked.pdf - 318 KB
  5.  UEU-Undergraduate-11248-Daftar Isi.Image.Marked.pdf - 139 KB
  6.  UEU-Undergraduate-11248-Daftar Lampiran.Image.Marked.pdf - 207 KB
  7.  UEU-Undergraduate-11248-Daftar Tabel.Image.Marked.pdf - 213 KB
  8.  UEU-Undergraduate-11248-Daftar Pustaka.Image.Marked.pdf - 216 KB
  9.  UEU-Undergraduate-11248-Lampiran 1 - Kuesioner.Image.Marked.pdf - 385 KB
  10.  UEU-Undergraduate-11248-Lampiran 2 - Karakteristik 105 Responden.Image.Marked.pdf - 322 KB
  11.  UEU-Undergraduate-11248-BAB1.Image.Marked.pdf - 575 KB

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  2. UEU-Undergraduate-11248-BAB3.Image.Marked.pdf - 607 KB
  3. UEU-Undergraduate-11248-BAB4.Image.Marked.pdf - 688 KB
  4. UEU-Undergraduate-11248-BAB5.Image.Marked.pdf - 224 KB

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kecantikan , keputusan , keputusan pembelian , pemasaran , pembelian , produk , produk kecantikan



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