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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 31/08/2018 15:04:30 • 352 Views
PENGARUH PROMOSI, KEPERCAYAAN MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN
PEMUTIH WAJAH CITRA (STUDI KASUS DI WILAYAH PERUMNAS, TANGERANG)Created by :
MAYANG NIRMALA INTAN ( 201311078 )
Subject: | PROMOSI MEREK HARGA | Alt. Subject : | PROMOTION BRAND PRICE | Keyword: | pemasaran keputusan pembelian produk kecantikan |
Description:
Industri kecantikan di Tanah Air saat ini merupakan industri yang terus berkembang. Menurut Euromonitor International, negara-negara berkembang berkontribusi sebesar 51% bagi industri kecantikan global, termasuk di antaranya Indonesia yang memiliki pasar yang dinamis di kawasan Asia Tenggara. Indonesia diestimasi akan menjadi pasar pertumbuhan utama untuk industri kecantikan hingga tahun 2019 (Eva Martha Rahayu, 2016). Potensi tersebut muncul karena keseharian masyarakat khususnya wanita yang mayoritas tidak bisa terlepas dari produk kecantikan untuk menunjang penampilan. Mempunyai kulit wajah putih dan bersinar masih menjadi dambaan dan barometer kecantikan di daerah Asia terutama Indonesia.
Date Create | : | 31/08/2018 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201311078 | Collection ID | : | 201311078 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2018
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-promosi-kepercayaan-merek-dan-harga-terhadap-keputusan-pembelianpemutih-wajah-citra-studi-kasus-di-wilayah-perumnas-tangerang-11248.html
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