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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 04/06/2018 15:22:05  •  872 Views


PENGARUH PENERAPAN E-COMMERCE DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK MELALUI KEMUDAHAN JUAL BELI ONLINE TOKOPEDIA (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ESA UNGGUL)

Created by :
NELA KRISMA ( 201411188 )



SubjectBISNIS
MEDIA SOSIAL
MAHASISWA
Alt. Subject BUSINESS
SOCIAL MEDIA
STUDENTS
Keyworde-commerce
kualitas informasi
kemudahan dan keputusan pembelian

Description:

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh ecommerce, kualitas informasi dan kemudahan terhadap keputusan pembelian di situs jual beli online Tokopedia. Teknik analisis data menggunakan Analisis Jalur/Path Analysis. Sampel yang di ambil sebanyak 150 responden yakni seluruh Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Esa Unggul. Penentuan sampel dengan non probability sampling. Berdasarkan hasil penelitian dapat disimpulkan bahwa (a) e-commerce berpengaruh positif dan signifikan terhadap keputusan pembelian (b) kualitas informasi berpengaruh positif dan signifikan terhadap keputusan pembelian (c) kemudahan berpengaruh positif dan signifikan terhadap keputusan pembelian (d) e-commerce, kualitas informasi dan kemudahan berpengaruh positif dan signifikan secara bersama-sama terhadap keputusan pembelian (e) kualitas informasi merupakan variabel dominan yang berpengaruh terhadap keputusan pembelian di situs jual beli online Tokopedia.

Date Create:04/06/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201411188
Collection ID:201411188


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-penerapan-ecommerce-dan-kualitas-informasi-terhadap-keputusan-pembelian-produk-melalui--kemudahan-jual-beli-online-tokopedia--studi-kasus-pada-mahasiswa-fakultas-ekonomi-dan-bisnis-universitas-esa-unggul-10755.html




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  1.  UEU-Undergraduate-10755-COVER.Image.Marked.pdf - 134 KB
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  3.  UEU-Undergraduate-10755-KATA PENGANTAR.Image.Marked.pdf - 276 KB
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  8.  UEU-Undergraduate-10755-LAMPIRAN.Image.Marked.pdf - 1245 KB
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dan , e-commerce , informasi , kemudahan , kemudahan dan keputusan pembelian , keputusan , kualitas , kualitas informasi , pembelian



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