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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 06/06/2018 15:45:33 • 823 Views
PENGARUH KUALITAS PELAYANAN GRAB INDONESIA TERHADAP CITRA PERUSAHAAN DI MATA MAHASISWA BISNIS PRASETIYA MULYA ANGKATAN 2014Created by :
EOUDIA KEZIA HETHARIA ( 201452035 )
| Subject: | JASA
KUALITAS
MAHASISWA | | Alt. Subject : | SERVICES
QUALITY
STUDENTS | | Keyword: | public relations
kualitas layanan
citra perusahaan |
Description:
Penelitian ini bertujuan untuk mengetahui keterkaitan antara kualitas layanan dan citra perusahaan di PT. Grab Indonesia. Penulis menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data melalui survey / kuesioner. Hasil penelitian memberikan gambaran bahwa kualitas layanan menunjukan korelasi sangat kuat (r = 0,798) dengan citra perusahaan di PT. Grab Indonesia. Bila kualitas layanan grab baik maka citra perusahaan pun akan dinilai baik dimata pelanggan.
Dengan demikian dapat disimpulkan bahwa kualitas layanan berkaitan erat dengan citra perusahaan. Diharapkan kepada pihak manajemen perusahaan agar bisa mempertahankan bahkan meningkatkan kualitas layanan Grab dengan tujuan agar citra perusahaan dapat dinilai semakin baik dimata pelanggan.
| Date Create | : | 06/06/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201452035 | | Collection ID | : | 201452035 |
Source :
Undergraduate Theses of Public Relation
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-pelayanan-grab-indonesia-terhadap-citra-perusahaan-di-mata-mahasiswa-bisnis-prasetiya-mulya-angkatan-2014-10788.html
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- UEU-Undergraduate-10788-bab 1.Image.Marked.pdf - 354 KB
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4. UEU-Undergraduate-10788-bab5.Image.Marked.pdf - 210 KB
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