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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/04/2019 15:03:56 • 864 Views
PENGARUH HARGA DISKON DAN GAYA HIDUP TERHADAP IMPULSE BUYING MELALUI EMOTIONAL SHOPPING PADA PROGRAM FLASH SALE LAZADACreated by :
NISA HANDAYANI ( 201511190 )
| Subject: | DISKON
PENJUALAN
ONLINE | | Alt. Subject : | DISCOUNT
SALES
ONLINE | | Keyword: | harga diskon
gaya hidup
emotional shopping
dan impulse buying |
Description:
Model pembelanjaan telah mengalami pergeseran dan perubahan. Pesatnya jaringan internet juga secara tidak langsung membawa fenomena baru atau gaya hidup baru di kalangan masyarakat yang suka memanfaatkan fasilitas internet, salah satunya adalah shopping online. Segala keperluan seperti pakaian, alat elektronik, dan kebutuhan yang lain disediakan dalam bentuk online. Lazada termasuk situs jual online yang mampu memberikan hal tersebut, dengan adanya program Flash Sale oleh pihak Lazada dengan seringnya harga diskon yang diberikan dapat membuat emotional shopping seseorang meningkat dan menimbulkan terjadinya impulse buying. Tujuan penelitian ini untuk mengetahui Pengaruh Harga Diskon dan Gaya Hidup terhadap Impulse Buying melalui Emotional Shopping. Populasinya adalah seluruh pengguna Lazada di wilayah Jabodetabek yang pernah melakukan pembelian pada program flash sale Lazada. Sampel yang digunakan berjumlah 140 orang. Analisis data yang digunakan adalah path analysis dengan Impulse Buying sebagai variabel dependen, Emotional Shopping sebagai variabel intervening, Harga Diskon dan Gaya Hidup sebagai variabel independen. Dengan hasil penelitian Harga Diskon berpengaruh positif dan signifikan terhadap Emotional Shopping, Harga Diskon berpengaruh positif dan signifikan terhadap Emotional Shopping, Gaya Hidup berpengaruh langsung terhadap Impulse Buying, Emotional Shopping berpengaruh langsung terhadap Impulse Buying, Harga Diskon berpengaruh terhadap Impulse Buying melalui Emotional Shopping, dan Gaya Hidup berpengaruh terhadap Impulse Buying melalui Emotional Shopping.
| Date Create | : | 15/04/2019 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511190 | | Collection ID | : | 201511190 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2019
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-harga-diskon-dan-gaya-hidup-terhadap-impulse-buying-melalui-emotional-shopping-pada-program-flash-sale-lazada-12873.html
[ Free Download - Free for All ]
 UEU-Undergraduate-12873-COVER.Image.Marked.pdf - 216 KB- UEU-Undergraduate-12873-HALAMAN PENGESAHAN.Image.Marked.pdf - 309 KB
- UEU-Undergraduate-12873-HALAMAN PERSETUJJUAN.Image.Marked.pdf - 416 KB
- UEU-Undergraduate-12873-HALAMAN KEASLIAN.Image.Marked.pdf - 307 KB
- UEU-Undergraduate-12873-KATA PENGANTAR.Image.Marked.pdf - 296 KB
- UEU-Undergraduate-12873-ABSTRAK.Image.Marked.pdf - 211 KB
- UEU-Undergraduate-12873-DAFTAR ISI.Image.Marked.pdf - 168 KB
- UEU-Undergraduate-12873-DAFTAR TABEL.Image.Marked.pdf - 137 KB
- UEU-Undergraduate-12873-DAFTAR GAMBAR.Image.Marked.pdf - 207 KB
- UEU-Undergraduate-12873-DAFTAR LAMPIRAN.Image.Marked.pdf - 136 KB
- UEU-Undergraduate-12873-DAFTAR RUMUS.Image.Marked.pdf - 204 KB
- UEU-Undergraduate-12873-L1.Image.Marked.pdf - 365 KB
- UEU-Undergraduate-12873-L2.Image.Marked.pdf - 297 KB
- UEU-Undergraduate-12873-L3.Image.Marked.pdf - 301 KB
- UEU-Undergraduate-12873-L4.Image.Marked.pdf - 283 KB
- UEU-Undergraduate-12873-L5.Image.Marked.pdf - 537 KB
- UEU-Undergraduate-12873-L6.Image.Marked.pdf - 296 KB
- UEU-Undergraduate-12873-L7.Image.Marked.pdf - 268 KB
- UEU-Undergraduate-12873-L8.Image.Marked.pdf - 1810 KB
- UEU-Undergraduate-12873-L9.Image.Marked.pdf - 271 KB
- UEU-Undergraduate-12873-BAB_I.Image.Marked.pdf - 547 KB
- UEU-Undergraduate-12873-DAFTAR_REFERENSI.Image.Marked.pdf - 513 KB
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1. UEU-Undergraduate-12873-BABII.Image.Marked.pdf - 480 KB
2. UEU-Undergraduate-12873-BABIII.Image.Marked.pdf - 489 KB
3. UEU-Undergraduate-12873-BABIV.Image.Marked.pdf - 894 KB
4. UEU-Undergraduate-12873-BABV.Image.Marked.pdf - 300 KB
5. UEU-Undergraduate-12873-BABVI.Image.Marked.pdf - 221 KB
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