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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/01/2021 14:29:59 • 363 Views
PENGARUH PRODUK, HARGA DAN IKLAN
TERHADAP KEPUTUSAN PEMBELIAN SABUN MANDI CAIR LUX (STUDI KASUS DI WILAYAH KOTA TANGERANG)Created by :
FANNY HANDAYANI ( 20160101268 )
| Subject: | PRODUK
HARGA IKLAN
KEPUTUSAN PEMBELIAN | | Alt. Subject : | PRODUCTS
ADVERTISING PRICES
PURCHASE DECISIONS | | Keyword: | Produk
Harga
Iklan
dan Keputusan Pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh Produk, Harga, dan Iklan terhadap Keputusan Pembelian. Populasi dalam penelitian ini adalah seluruh pengguna sabun mandi cair Lux di Wilayah Kota Tangerang. Sampel dalam penelitian ini diambil dengan menggunakan metode Non Probability Sampling sebanyak 155 responden. Metode analisis yang digunakan adalah analisis regresi linear berganda untuk mengetahui pengaruh langsung dan tidak langsung antara variabel. Hasil penelitian dalam penelitian ini menunjukkan bahwa Produk, Harga, dan Iklan secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian, Produk berpengaruh signifikan terhadap keputusan pembelian, Harga berpengaruh positif dan signifikan terhadap keputusan pembelian, dan Iklan berpengaruh positif dan signifikan terhadap keputusan pembelian.
| Contributor | : |
- Prof.Dr.Hj.Endang Ruswanti,MM.
| | Date Create | : | 15/01/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101268 | | Collection ID | : | 20160101268 |
Source :
Undergraduate Theses of Economic Departement
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2021 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-produk-harga-dan-iklanterhadap-keputusan-pembelian-sabun-mandi-cair-lux-studi-kasus-di-wilayah-kota-tangerang-17857.html
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