 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
|
Phone |
: |
021-5674223, ext 282 |
|
Fax |
: |
|
|
E-mail |
: |
[email protected] |
|
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/01/2021 14:29:59 • 313 Views
PENGARUH PRODUK, HARGA DAN IKLAN
TERHADAP KEPUTUSAN PEMBELIAN SABUN MANDI CAIR LUX (STUDI KASUS DI WILAYAH KOTA TANGERANG)Created by :
FANNY HANDAYANI ( 20160101268 )
| Subject: | PRODUK
HARGA IKLAN
KEPUTUSAN PEMBELIAN | | Alt. Subject : | PRODUCTS
ADVERTISING PRICES
PURCHASE DECISIONS | | Keyword: | Produk
Harga
Iklan
dan Keputusan Pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh Produk, Harga, dan Iklan terhadap Keputusan Pembelian. Populasi dalam penelitian ini adalah seluruh pengguna sabun mandi cair Lux di Wilayah Kota Tangerang. Sampel dalam penelitian ini diambil dengan menggunakan metode Non Probability Sampling sebanyak 155 responden. Metode analisis yang digunakan adalah analisis regresi linear berganda untuk mengetahui pengaruh langsung dan tidak langsung antara variabel. Hasil penelitian dalam penelitian ini menunjukkan bahwa Produk, Harga, dan Iklan secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian, Produk berpengaruh signifikan terhadap keputusan pembelian, Harga berpengaruh positif dan signifikan terhadap keputusan pembelian, dan Iklan berpengaruh positif dan signifikan terhadap keputusan pembelian.
| Contributor | : |
- Prof.Dr.Hj.Endang Ruswanti,MM.
| | Date Create | : | 15/01/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101268 | | Collection ID | : | 20160101268 |
Source :
Undergraduate Theses of Economic Departement
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2021 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-produk-harga-dan-iklanterhadap-keputusan-pembelian-sabun-mandi-cair-lux-studi-kasus-di-wilayah-kota-tangerang-17857.html
[ Free Download - Free for All ]
 UEU-Undergraduate-17857-COVER.Image.Marked.pdf - 142 KB- UEU-Undergraduate-17857-HALAMAN PENGESAHAN.Image.Marked.pdf - 354 KB
- UEU-Undergraduate-17857-HALAMAN PUBLIKASI.Image.Marked.pdf - 430 KB
- UEU-Undergraduate-17857-HALAMAN PERSETUJUAN.Image.Marked.pdf - 566 KB
- UEU-Undergraduate-17857-HALAMAN KEASLIAN.Image.Marked.pdf - 367 KB
- UEU-Undergraduate-17857-ABSTRAK.Image.Marked.pdf - 116 KB
- UEU-Undergraduate-17857-ABSTRCT.Image.Marked.pdf - 116 KB
- UEU-Undergraduate-17857-KATA PENGANTAR.Image.Marked.pdf - 246 KB
- UEU-Undergraduate-17857-DAFTAR ISI.Image.Marked.pdf - 196 KB
- UEU-Undergraduate-17857-DAFTAR PUSTAKA.Image.Marked.pdf - 199 KB
- UEU-Undergraduate-17857-LAMPIRAN1.Image.Marked.pdf - 204 KB
- UEU-Undergraduate-17857-LAMPIRAN2.pdf - 273 KB
- UEU-Undergraduate-17857-LAMPIRAN3.Image.Marked.pdf - 417 KB
- UEU-Undergraduate-17857-BABI.Image.Marked.pdf - 327 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-17857-BABII.Image.Marked.pdf - 313 KB
2. UEU-Undergraduate-17857-BABIII.Image.Marked.pdf - 474 KB
3. UEU-Undergraduate-17857-BABIV.Image.Marked.pdf - 495 KB
4. UEU-Undergraduate-17857-BABV.Image.Marked.pdf - 199 KB
5. UEU-Undergraduate-17857-BABVI.Image.Marked.pdf - 125 KB
 10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
    
 Visitors Today : 24
 Total Visitor : 1967944
Hits Today : 223512
Total Hits : 127329372
 Visitors Online: 1
Calculated since
16 May 2012
You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|
