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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 09/05/2023 11:01:28 • 358 Views
HUBUNGAN ANTARA DAYA TARIK IKLAN TOKOPEDIA BTS DENGAN MINAT MENGUNDUH APLIKASI TOKOPEDIA DI FOLLOWER AKUN INSTAGRAM FANBASE BTSCreated by :
NATHALIA CAROLINE HARTANTO ( 20180501004 )
| Subject: | DAYA TARIK
IKLAN TOKOPEDIA
BTS
INSTAGRAM | | Alt. Subject : | ATTRACTION
TOKOPEDIA ADVERTISING
BTS
INSTAGRAM | | Keyword: | Daya Tarik
Iklan
Minat
Tokopedia
BTS |
Description:
Penelitian ini dilakukan untuk mengetahui minat masyarakat yang merupakan followers akun Instagram fanbase BTS yang telah melihat iklan Tokopedia BTS dalam mengunduh aplikasi Tokopedia. Tokopedia adalah suatu organisasi inovasi Indonesia yang berjalan di bidang e-commerce. Pada tanggal 7 Oktober 2019, Tokopedia berkolaborasi dengan supergrup K-pop BTS untuk memperoleh brand ambassadornya. Bangtan Sonyeondan (BTS). Dalam penelitian ini, peneliti mempergunakan pendekatan kuantitatif dengan cara survey dan menggunakan rumus Slovin dengan jumlah sampel 100 responden. Hasil daya Tarik iklan Tokopedia BTS (X) menyatakan hasil yang tinggi dengan 63% hasil survey menunjukkan skor sangat setuju dan nilai minat mengunduh (Y) juga menyatakan hasil yang tinggi dengan 55% hasil survey menunjukkan skor setuju. Peneliti mendapatkan hasil penelitian yang menyimpulkan bahwa daya tarik iklan Tokopedia BTS tinggi, sehingga menghasilkan minat unduh aplikasi Tokopedia yang tinggi.
| Contributor | : |
- SUMARTONO, S.Sos, M.Si.
| | Date Create | : | 09/05/2023 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20180501004 | | Collection ID | : | 20180501004 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2023 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/hubungan-antara-daya-tarik-iklan-tokopedia-bts-dengan-minat-mengunduh-aplikasi-tokopedia-di-follower-akun-instagram-fanbase-bts-28915.html
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