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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 09/05/2023 11:01:28  •  415 Views


HUBUNGAN ANTARA DAYA TARIK IKLAN TOKOPEDIA BTS DENGAN MINAT MENGUNDUH APLIKASI TOKOPEDIA DI FOLLOWER AKUN INSTAGRAM FANBASE BTS

Created by :
NATHALIA CAROLINE HARTANTO ( 20180501004 )



SubjectDAYA TARIK
IKLAN TOKOPEDIA
BTS
INSTAGRAM
Alt. Subject ATTRACTION
TOKOPEDIA ADVERTISING
BTS
INSTAGRAM
KeywordDaya Tarik
Iklan
Minat
Tokopedia
BTS

Description:

Penelitian ini dilakukan untuk mengetahui minat masyarakat yang merupakan followers akun Instagram fanbase BTS yang telah melihat iklan Tokopedia BTS dalam mengunduh aplikasi Tokopedia. Tokopedia adalah suatu organisasi inovasi Indonesia yang berjalan di bidang e-commerce. Pada tanggal 7 Oktober 2019, Tokopedia berkolaborasi dengan supergrup K-pop BTS untuk memperoleh brand ambassadornya. Bangtan Sonyeondan (BTS). Dalam penelitian ini, peneliti mempergunakan pendekatan kuantitatif dengan cara survey dan menggunakan rumus Slovin dengan jumlah sampel 100 responden. Hasil daya Tarik iklan Tokopedia BTS (X) menyatakan hasil yang tinggi dengan 63% hasil survey menunjukkan skor sangat setuju dan nilai minat mengunduh (Y) juga menyatakan hasil yang tinggi dengan 55% hasil survey menunjukkan skor setuju. Peneliti mendapatkan hasil penelitian yang menyimpulkan bahwa daya tarik iklan Tokopedia BTS tinggi, sehingga menghasilkan minat unduh aplikasi Tokopedia yang tinggi.

Contributor:
  1. SUMARTONO, S.Sos, M.Si.
Date Create:09/05/2023
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20180501004
Collection ID:20180501004


Source :
Undergraduate Theses of Communication

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2023 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/hubungan-antara-daya-tarik-iklan-tokopedia-bts-dengan-minat-mengunduh-aplikasi-tokopedia-di-follower-akun-instagram-fanbase-bts-28915.html




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  1.  UEU-Undergraduate-28915-Cover.Image.Marked.pdf - 228 KB
  2.  UEU-Undergraduate-28915-Halaman Pengesahan.Image.Marked.pdf - 280 KB
  3.  UEU-Undergraduate-28915-Halaman Persetujuan.Image.Marked.pdf - 301 KB
  4.  UEU-Undergraduate-28915-Halaman Persetujuan Publikasi.Image.Marked.pdf - 220 KB
  5.  UEU-Undergraduate-28915-Halaman Pernyataan Keaslian.Image.Marked.pdf - 200 KB
  6.  UEU-Undergraduate-28915-Abstrak.Image.Marked.pdf - 193 KB
  7.  UEU-Undergraduate-28915-Kata Pengantar.Image.Marked.pdf - 259 KB
  8.  UEU-Undergraduate-28915-Daftar Isi.Image.Marked.pdf - 306 KB
  9.  UEU-Undergraduate-28915-Daftar Pustaka.Image.Marked.pdf - 350 KB
  10.  UEU-Undergraduate-28915-Lampiran.Image.Marked.pdf - 360 KB
  11.  UEU-Undergraduate-28915-Bab1.Image.Marked.pdf - 317 KB

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  1. UEU-Undergraduate-28915-Bab2.Image.Marked.pdf - 393 KB
  2. UEU-Undergraduate-28915-Bab3.Image.Marked.pdf - 413 KB
  3. UEU-Undergraduate-28915-Bab4.Image.Marked.pdf - 599 KB
  4. UEU-Undergraduate-28915-Bab5.Image.Marked.pdf - 282 KB
  5. UEU-Undergraduate-28915-Bab6.Image.Marked.pdf - 262 KB

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BTS , Daya , Daya Tarik , Iklan , Minat , Tarik , Tokopedia



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