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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 03/04/2024 13:54:38 • 346 Views
PENGARUH DAYA TARIK BRAND AMBASSADOR FUJI UTAMI TERHADAP MINAT BELI FOLLOWERS INSTAGRAM MS GLOWCreated by :
KANIA FARRADIBA ( 20180501024 )
| Subject: | Brand Ambassador
Daya Tarik
Followers Instagram | | Alt. Subject : | Brand Ambassador
Attraction
Instagram Followers | | Keyword: | Daya Tarik
Brand Ambassador
Minat Beli
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Description:
Penelitian ini dilakukan untuk mengetahui Pengaruh Daya Tarik Brand Ambassador Fuji Utami terhadap Minat Beli Followers Instagram MS Glow.Peneliti menggunakan pendekatan kuantitatif dengan sampel yang diambil sebanyak 100 responden dengan metode survey. Data diperoleh dengan cara menyebarkan kuesioner secara online melalui google formulir kepada responden yang merupakan followers Instagram @msglowbeauty. Hasil penelitian menunjukan bahwa daya tarik brand ambassador berpengaruh signifikan terhadap minat beli.Hal ini ditunjukan berdasarkan hasil signifikansi sebesar 0,000 < 0,05 dan didapat nilai F sebesar 36,982 yang berarti memiliki pengaruh secara signifikan.Terdapat pengaruh antara brand ambassador terhadap minat beli berdasarkan uji hipotesis dengan t hitung (6,081) > t table (1,984)
| Contributor | : |
- EUIS NURUL BAHRIYAH, SE, M.Si
| | Date Create | : | 03/04/2024 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20180501024 | | Collection ID | : | 20180501024 |
Source :
Undergraduate Theses of Advertising
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Unversitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-daya-tarik-brand-ambassador-fuji-utami-terhadap-minat-beli-followers-instagram-ms-glow-33561.html
[ Free Download - Free for All ]
 UEU-Undergraduate-33561-COVER.pdf - 218 KB- UEU-Undergraduate-33561-HALAMAN PERSETUJUAN.pdf - 412 KB
- UEU-Undergraduate-33561-HALAMAN PENGESAHAN.pdf - 242 KB
- UEU-Undergraduate-33561-HALAMAN PERNYATAAN PERSETUJUAN PUBLIKASI.pdf - 313 KB
- UEU-Undergraduate-33561-KATA PENGANTAR.pdf - 318 KB
- UEU-Undergraduate-33561-ABSTRAK.pdf - 214 KB
- UEU-Undergraduate-33561-DAFTAR ISI.pdf - 229 KB
- UEU-Undergraduate-33561-DAFTAR PUSTAKA.pdf - 325 KB
- UEU-Undergraduate-33561-BAB1.pdf - 360 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-33561-BAB2.pdf - 576 KB
2. UEU-Undergraduate-33561-BAB3.pdf - 599 KB
3. UEU-Undergraduate-33561-BAB4.pdf - 400 KB
4. UEU-Undergraduate-33561-BAB5.pdf - 331 KB
5. UEU-Undergraduate-33561-BAB6.pdf - 321 KB
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