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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 23/11/2023 15:38:55 • 175 Views
STRATEGI PERENCANAAN KOMUNIKASI PEMASARAN PT. RODEO KERTA KENCANA DALAM MEMPROMOSIKAN PRODUK DI INSTAGRAMCreated by :
CELINE CICILIA ( 20190501082 )
| Subject: | KOMUNIKASI PEMASARAN
MEMPROMOSIKAN PRODUK
INSTAGRAM | | Alt. Subject : | MARKETING COMMUNICATIONS
PROMOTING PRODUCTS
INSTAGRAM | | Keyword: | Difusi Inovasi
SWOT
Observasi
Instagram |
Description:
Penelitian dengan judul Strategi Komunikasi Pemasaran PT. Rodeo Kerta Kencana Dalam
Mempromosikan Produk di Instagram adalah untuk mengetahui PT. Rodeo Kerta Kencana di Instagram.
Menggunakan pisau analisis Difusi dan Inovasi untuk mendapatkan hasil strategi komunikasi Rodeo dan
untuk mengetahui SWOT (Strength, Weakness, Opportunity, Threats). Metode penelitian mengunakan
penelitian kualitatif, dengan paradigma konstruktivisme, dan mendapatkan informasi dengan
menggunakan observasi, wawancara yang melibatkan key informan dengan indepth interview. Hasil
penelitian Strategi Komunikasi Pemasaran PT. Rodeo Kerta Kencana dalam Mempromosikan Produk di
Instagram memiliki kekurangan dari segi SDM untuk mengelola Instagram sebagai media promosi,
kesempatan dan ancaman pesaing lainnya. Kelebihan perencanaan strategi komunikasinya tidak peneliti
temukan.
| Contributor | : |
- Dr. FAJARINA, S.I.P, M.Si
| | Date Create | : | 23/11/2023 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20190501082 | | Collection ID | : | 20190501082 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2023 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/strategi-perencanaan-komunikasi-pemasaran-pt-rodeo-kerta-kencana-dalam-mempromosikan-produk-di-instagram-31069.html
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