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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 18/07/2018 15:02:28 • 931 Views
STRATEGI CORPORATE COMMUNICATIONS PT. CAKRAWALA ANDALAS TELEVISI (ANTV) DALAM MEMPERTAHANKAN CITRA PERUSAHAANCreated by :
SEPTI SAHARA ( 201452005 )
| Subject: | KEASLIAN
PERUSAHAAN | | Alt. Subject : | AUTHENTICITY
COMPANY | | Keyword: | strategi
corporate communications |
Description:
Penelitian ini dilakukan untuk mengetahui bagaimana strategi Corporate Communications PT. Cakrawala Andalas Televisi (ANTV) dalam mempertahankan citra perusahaannya melalui positioning nya sebagai stasiun televisi di Tier 1, tim Corporate Communications. Metode penelitian yang digunakan pada penelitian ini adalah kualitatif, dan menggunakan pendekatan studi kasus. Penelitian ini menjelaskan aspek terkait strategi tim corporate communication dan trik-trik yang digunakan dalam upaya mempertahankan citranya sebagai corporate communication. Teknik pengumpulan data melalui wawancara dengan Key Informan, yaitu Corporate Communication Manager dan 2 Informan, yaitu Supervisior Media Relation dan Supervisior Public Affairs. Penelitian ini juga pengumpulan data melalui observasi, wawancara, dan dokumen.
| Date Create | : | 18/07/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201452005 | | Collection ID | : | 201452005 |
Source :
Undergraduate Theses of Public Relation
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/strategi-corporate-communications-pt-cakrawala-andalas-televisi-antv-dalam-mempertahankan-citra-perusahaan-10901.html
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- UEU-Undergraduate-10901-lampiran 2.Image.Marked.pdf - 271 KB
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- UEU-Undergraduate-10901-bab 1.Image.Marked.pdf - 245 KB
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4. UEU-Undergraduate-10901-bab5.Image.Marked.pdf - 265 KB
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