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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 27/07/2018 15:24:31 • 400 Views
ANALISIS PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN LAPTOP TOSHIBA (STUDI KASUS DI HARCO MANGGA DUA, JAKARTA PUSAT, DKI JAKARTA)Created by :
RENDRA SUGIANTO ( 201311039 )
Subject: | PRODUK PROMOSI PEMBELI | Alt. Subject : | PRODUCT PROMOTION BUYER | Keyword: | citra merek harga promosi keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh antara citra Merek, harga dan Promosi terhadap keputusan Pembelian Laptop Toshiba di Harco Mangga Dua. Citra merek, Harga dan Promosi yang menjadi variabel independen sedangkan Keputusan Pembelian menjadi variabel dependen. Sampel yang digunakan dalam penelitian ini berjumlah 100 orang yang pernah membeli dan menggunakan Laptop Toshiba. Metode analisis yang digunakan adalah analisis regresi linier berganda. Alat ukur yang digunakan adalah menggunakan uji validitas, uji reliabilitas, uji hipotesis dan uji regresi linier berganda Hasil penelitian menunjukkan secara bersama-sama bahwa Citra Merek, Harga dan Promosi berpengaruh terhadap Keputusan Pembelian, sedangkan secara sendiri-sendiri Promosi tidak berpengaruh terhadap keputusan pembelian
Date Create | : | 27/07/2018 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201311039 | Collection ID | : | 201311039 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2018
Publication URL : https://digilib.esaunggul.ac.id/analisis-pengaruh-citra-merek-harga-dan-promosi--terhadap-keputusan-pembelian-laptop-toshiba--studi-kasus-di-harco-mangga-dua-jakarta-pusat-dki-jakarta-11037.html
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