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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 22/11/2018 14:56:41 • 343 Views
PENGARUH KEPERCAYAAN, KEAMANAN, DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA SITUS TOKOPEDIA (STUDI KASUS PADA PENGGUNA SITUS TOKOPEDIA DI WILAYAH JAKARTA BARAT)Created by :
CHRISTIAN ( 201411203 )
Subject: | KONSUMEN PRODUK ONLINE | Alt. Subject : | CONSUMERS PRODUCTS ONLINE | Keyword: | kepercayaan keamanan kemudahan keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh kepercayaan, keamanan dan kemudahan terhadap Keputusan Pembelian Secara Online Pada Situs Tokopedia. (Studi Kasus Pada Pengguna Situs Tokopedia di Wilayah Jakarta Barat). Teknik analisis data menggunakan Analisis Regresi Linier Berganda. Sampel yang diambil sebanyak 120 responden yakni orang yang pernah berbelanja online di Tokopedia minimal satu kali. Penentuan sampel dengan teknik non probability sampling.
Berdasarkan hasil penelitian dapat disimpulkan bahwa secara parsial kepercayaan, keamanan, dan kemudahan berpengaruh positif terhadap Keputusan Pembelian di situs tokopedia. Dan secara simultan variabel kepercayaan, keamanan dan kemudahan berpengaruh positif terhadap Keputusan Pembelian di situs tokopedia di Wilayah Jakarta Barat. Dalam penelitian ini kepercayaan merupakan variabel yang paling dominan mempengaruhi keputusan pembelian.
Date Create | : | 22/11/2018 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201411203 | Collection ID | : | 201411203 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2018
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-kepercayaan-keamanan-dan-kemudahan-terhadap-keputusan-pembelian-secara-online-pada-situs-tokopedia-studi-kasus-pada-pengguna-situs-tokopedia-di-wilayah-jakarta-barat-11899.html
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1. UEU-Undergraduate-11899-BABII.Image.Marked.pdf - 418 KB 2. UEU-Undergraduate-11899-BABIII.Image.Marked.pdf - 419 KB 3. UEU-Undergraduate-11899-BABIV.Image.Marked.pdf - 661 KB 4. UEU-Undergraduate-11899-BABV.Image.Marked.pdf - 222 KB
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