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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 16/12/2019 10:33:51 • 1207 Views
HUBUNGAN KUALITAS LAYANAN CUSTOMER SERVICE TERHADAP LOYALITAS NASABAH DI BANK BCS KCU PANTAI INDAH KAPUKCreated by :
RETNO AYU WULANDARI ( 201352124 )
| Subject: | PERBANKAN
PELAYANAN
PELANGGAN | | Alt. Subject : | BANKING
SERVICE
CUSTOMER | | Keyword: | LOYALITAS
TINGKAT KEPUASAN
NASABAH |
Description:
Penelitian ini bertujuan untuk mengetahui hubungan kualitas layanan
Customer Service terhadap loyalitas nasabah PT. Bank Central Asia, Tbk Cabang KCU PIK (Pantai Indah Kapuk) yang berada di wilayah Jakarta Utara. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif dengan metode
survei, untuk menentukan jumlah sampel peneliti menggunakan Sampling Aksidental dimana diambil keseluruhan sebanyak 88 responden. Peneliti menggunakan uji realiabilitas Cronbach Alpha untuk melakukan uji kualitas data dan analisis korelasi Product Moment untuk menentukan adanya hubungan antara dua variabel serta analisis Regresi Sederhana untuk menguji sejauh mana pengaruh variable independen terhadap pegaruh variabel dependen setelah diketahui ada hubungan antara variabel. Hasil penelitian ini, menunjukan nilai signifikansi 0.000 lebih kecil dari
probabilitas 0.005, sehingga peneliti dapat menarik kesimpulan bahwa H0 ditolak dan H1 diterima yang berarti ada hubungan layanan Customer Service dengan loyalitas
nasabah PT. Bank Central Asia, Tbk Cabang KCU PIK.
| Contributor | : |
- Drs.Dani Vardiansyah Noor,M.Si
| | Date Create | : | 16/12/2019 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201352124 | | Collection ID | : | 201352124 |
Source :
Undergraduate Theses of Public Relation
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2019
Publication URL :
https://digilib.esaunggul.ac.id/hubungan-kualitas-layanan-customer-service-terhadap-loyalitas-nasabah-di-bank-bcs-kcu-pantai-indah-kapuk-13975.html
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