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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 06/08/2020 14:46:29 • 638 Views
PENGARUH PERSEPSI RISIKO DAN PERSEPSI KEMUDAHAN TERHADAP NIAT BELI ULANG KONSUMEN MELALUI KEPERCAYAAN PADA INDUSTRI BELANJA ONLINECreated by :
SIANTIANI ( 201511001 )
Subject: | STRATEGI PEMASARAN | Alt. Subject : | MARKETING STRATEGY | Keyword: | NIAT BELI PERSEPSI KONSUMEN |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Persepsi Risiko, Persepsi
Kemudahan Terhadap Niat Beli Ulang Konsumen Melalui Kepercayaan Pada
Industri Belanja Online. Pengumpulan data dalam penelitian ini menggunakan
kuesioner yang berisi 30 butir pertanyaan yang di sebarkan 150
responden.pengambilan sampel ini menggunakan purposive sampling dengan
metode analisis menggunakan uji analisis path. Hasil penelitian ini menunjukan
bahwa adanya pengaruh signifikan antara persepsi risiko,persepsi
kemudahan,kepercayaan terhadap niat beli ulang.
Contributor | : |
- Dr. Hasyim SE, MM. M.Ed
| Date Create | : | 06/08/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201511001 | Collection ID | : | 201511001 |
Source : Undergraduate Theses of Economic Departement
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @Perpustakaan Universitas Esa Unggul 2020
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-persepsi-risiko-dan-persepsi-kemudahan-terhadap-niat-beli-ulang-konsumen-melalui-kepercayaan-pada-industri-belanja-online-15596.html
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- UEU-Undergraduate-15596-COVER.Image.Marked.pdf - 123 KB
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- UEU-Undergraduate-15596-BAB I.Image.Marked.pdf - 304 KB
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- UEU-Undergraduate-15596-LAMPIRAN.Image.Marked.pdf - 593 KB
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1. UEU-Undergraduate-15596-BABII.Image.Marked.pdf - 259 KB 2. UEU-Undergraduate-15596-BABIII.Image.Marked.pdf - 312 KB 3. UEU-Undergraduate-15596-BABIV.Image.Marked.pdf - 297 KB 4. UEU-Undergraduate-15596-BABV.Image.Marked.pdf - 132 KB 5. UEU-Undergraduate-15596-BABVI.Image.Marked.pdf - 124 KB
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