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UEU » Undergraduate Theses » Advertising Posted by [email protected] at 25/09/2020 10:42:17 • 540 Views
PENGARUH PESAN PROMOSI,PERSEPSI HARGA DI JAKCLOTH STORE TANGERANG TERHADAP KEPUTUSAN PEMBELIANCreated by :
EKI YUSUF HISBULLAH ( 20160501007 )
Subject: | STRATEGI PEMASARAN | Alt. Subject : | MARKETING STRATEGY | Keyword: | PROMOSI HARGA MINAT BELI |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Promosi, Persepsi Harga di Jakcloth Store
Tangerang Perkasa.Peneliti menggunakan pendekatan kuantitatif dengan metode survey dan
telah menyebarkan kuisioner pada 98 responden, hasil Promosi (X1) sebagian besar responden
84% ,Sedangkan hasil persepsi Harga (X2) 85,% menyatakan hasil yang kuat Terhadap
keputusan pembelian (Y)83%. Berdasarkan hasil pada penelitian dapat disimpulkan bahwa
Pengaruh Besar dari promosi dan persepsi Harga terhadap keputusan pembelian berdasarkan
Uji Koefosien Detminal parsial sebesar 60,7% berdasarkan pernyaataan pada butir kuesioner
Nilai Promosi yang menjawab paling banyak menjawab setuju pada Butir Nomor 1 �tentang
Jangkauan promosi, Informasi mengenai JackCloth Store Tanggerang mudah saya
dapatkan� yang artinya pengunjung dapat dengan mudah mendapatkan informasi tentang
Jakcloth Store Tangerang melalu social media , Pada Uji Validitas dan Rebillitas hasilnya
di lebih besar dari pada R table Menunjukan Bahwa terdapat pengaruh di Jakcloth Store
Tangerang . Hasil ini bila dikaitkan dengan hipotesis maka, Ho di tolak dan Ha diterima.
Contributor | : |
- Euis Nurul Bahriyah, SE, M.Si
| Date Create | : | 25/09/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20160501007_S | Collection ID | : | 20160501007_S |
Source : Undergraduate Theses of Communication
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @Perpustakaan Universitas Esa Unggul 2020
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-pesan-promosipersepsi-harga-di-jakcloth-store-tangerang-terhadap-keputusan-pembelian-16727.html
[ Free Download - Free for All ]
- UEU-Undergraduate-16727-Cover.Image.Marked.pdf - 372 KB
- UEU-Undergraduate-16727-HALAMAN PENGESAHAN.Image.Marked.pdf - 417 KB
- UEU-Undergraduate-16727-Pernyataan.Image.Marked.pdf - 485 KB
- UEU-Undergraduate-16727-Persetujuan Sidang.Image.Marked.pdf - 482 KB
- UEU-Undergraduate-16727-UCAPAN TERIMAKASIH.Image.Marked.pdf - 469 KB
- UEU-Undergraduate-16727-ABSTRAK.Image.Marked.pdf - 290 KB
- UEU-Undergraduate-16727-DAFTAR ISI.Image.Marked.pdf - 214 KB
- UEU-Undergraduate-16727-BAB I.Image.Marked.pdf - 459 KB
- UEU-Undergraduate-16727-DAFTAR REFRENSI.Image.Marked.pdf - 722 KB
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1. UEU-Undergraduate-16727-BABII.Image.Marked.pdf - 690 KB 2. UEU-Undergraduate-16727-BABIII.Image.Marked.pdf - 1376 KB 3. UEU-Undergraduate-16727-BABIV.Image.Marked.pdf - 1060 KB 4. UEU-Undergraduate-16727-BABV.Image.Marked.pdf - 514 KB 5. UEU-Undergraduate-16727-BABVI.Image.Marked.pdf - 461 KB
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