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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 25/09/2020 10:42:17  •  540 Views


PENGARUH PESAN PROMOSI,PERSEPSI HARGA DI JAKCLOTH STORE TANGERANG TERHADAP KEPUTUSAN PEMBELIAN

Created by :
EKI YUSUF HISBULLAH ( 20160501007 )



SubjectSTRATEGI PEMASARAN
Alt. Subject MARKETING STRATEGY
KeywordPROMOSI
HARGA
MINAT BELI

Description:

Penelitian ini bertujuan untuk mengetahui Pengaruh Promosi, Persepsi Harga di Jakcloth Store Tangerang Perkasa.Peneliti menggunakan pendekatan kuantitatif dengan metode survey dan telah menyebarkan kuisioner pada 98 responden, hasil Promosi (X1) sebagian besar responden 84% ,Sedangkan hasil persepsi Harga (X2) 85,% menyatakan hasil yang kuat Terhadap keputusan pembelian (Y)83%. Berdasarkan hasil pada penelitian dapat disimpulkan bahwa Pengaruh Besar dari promosi dan persepsi Harga terhadap keputusan pembelian berdasarkan Uji Koefosien Detminal parsial sebesar 60,7% berdasarkan pernyaataan pada butir kuesioner Nilai Promosi yang menjawab paling banyak menjawab setuju pada Butir Nomor 1 �tentang Jangkauan promosi, Informasi mengenai JackCloth Store Tanggerang mudah saya dapatkan� yang artinya pengunjung dapat dengan mudah mendapatkan informasi tentang Jakcloth Store Tangerang melalu social media , Pada Uji Validitas dan Rebillitas hasilnya di lebih besar dari pada R table Menunjukan Bahwa terdapat pengaruh di Jakcloth Store Tangerang . Hasil ini bila dikaitkan dengan hipotesis maka, Ho di tolak dan Ha diterima.

Contributor:
  1. Euis Nurul Bahriyah, SE, M.Si
Date Create:25/09/2020
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20160501007_S
Collection ID:20160501007_S


Source :
Undergraduate Theses of Communication

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@Perpustakaan Universitas Esa Unggul 2020


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-pesan-promosipersepsi-harga-di-jakcloth-store-tangerang-terhadap-keputusan-pembelian-16727.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-16727-Cover.Image.Marked.pdf - 372 KB
  2.  UEU-Undergraduate-16727-HALAMAN PENGESAHAN.Image.Marked.pdf - 417 KB
  3.  UEU-Undergraduate-16727-Pernyataan.Image.Marked.pdf - 485 KB
  4.  UEU-Undergraduate-16727-Persetujuan Sidang.Image.Marked.pdf - 482 KB
  5.  UEU-Undergraduate-16727-UCAPAN TERIMAKASIH.Image.Marked.pdf - 469 KB
  6.  UEU-Undergraduate-16727-ABSTRAK.Image.Marked.pdf - 290 KB
  7.  UEU-Undergraduate-16727-DAFTAR ISI.Image.Marked.pdf - 214 KB
  8.  UEU-Undergraduate-16727-BAB I.Image.Marked.pdf - 459 KB
  9.  UEU-Undergraduate-16727-DAFTAR REFRENSI.Image.Marked.pdf - 722 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-16727-BABII.Image.Marked.pdf - 690 KB
  2. UEU-Undergraduate-16727-BABIII.Image.Marked.pdf - 1376 KB
  3. UEU-Undergraduate-16727-BABIV.Image.Marked.pdf - 1060 KB
  4. UEU-Undergraduate-16727-BABV.Image.Marked.pdf - 514 KB
  5. UEU-Undergraduate-16727-BABVI.Image.Marked.pdf - 461 KB

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BELI , HARGA , MINAT , MINAT BELI , PROMOSI



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