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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 09/10/2020 12:01:16 • 435 Views
PENGARUH KUALITAS PELAYANAN, KEPUASAN, KEPERCAYAAN
TERHADAP LOYALITAS (STUDI KASUS PADA PEMBELIAN
MAKANAN FAST FOOD HOKBEN DI MALL CENTRAL PARK )Created by :
SRI KARTINI HANDAYANI ( 201511095 )
| Subject: | MANAJEMEN KUALITAS | | Alt. Subject : | QUALITY MANGEMENT | | Keyword: | KUALITAS LAYANAN
KEPUASAN
LOYALITAS |
Description:
Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan, kepuasan, kepercayaan
terhadap loyalitas pada pembelian makanan fast food Hokben di Mall Central Park. Teknik
analisis data menggunakan SEM (Structural Equation Model), dengan metode convenience
sampling yang digunakan dalam penelitian sampel data dan diperoleh sebanyak 230 orang.
Pengolahan data menggunakan LISREL 8.80. Hasil penelitian ini menunjukan bahwa terdapat
pengaruh pada variabel kualitas pelayanan terhadap kepuasan, variabel kualitas pelayanan
berpengaruh terhadap loyalitas, tidak dapat pengaruh variabel kepuasan terhadap loyalitas,
variabel kualitas pelayanan berpengaruh terhadap Kepercayaan dan variabel kepercayan
berpengaruh terhadap loyalitas.
| Contributor | : |
- Dr. Tantri Yanuar R.S., SE., MSM
| | Date Create | : | 09/10/2020 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511095 | | Collection ID | : | 201511095 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul 2020
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-pelayanan-kepuasan-kepercayaanterhadap-loyalitas-studi-kasus-pada-pembelianmakanan-fast-food-hokben-di-mall-central-park-16918.html
[ Free Download - Free for All ]
 UEU-Undergraduate-16918-COVER.Image.Marked.pdf - 220 KB- UEU-Undergraduate-16918-HALAMAN PENGESAHAN.Image.Marked.pdf - 314 KB
- UEU-Undergraduate-16918-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 376 KB
- UEU-Undergraduate-16918-Halaman pernyataan publikasi.Image.Marked.pdf - 328 KB
- UEU-Undergraduate-16918-Lembar Persetujuan.Image.Marked.pdf - 314 KB
- UEU-Undergraduate-16918-KATA PENGANTAR.Image.Marked.pdf - 219 KB
- UEU-Undergraduate-16918-ABSTRAK.Image.Marked.pdf - 270 KB
- UEU-Undergraduate-16918-DAFTAR ISI.Image.Marked.pdf - 476 KB
- UEU-Undergraduate-16918-BAB I.Image.Marked.pdf - 332 KB
- UEU-Undergraduate-16918-DAFTAR REFERENSI.Image.Marked.pdf - 303 KB
- UEU-Undergraduate-16918-LAMPIRAN.Image.Marked.pdf - 6258 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-16918-BABII.Image.Marked.pdf - 375 KB
2. UEU-Undergraduate-16918-BabIII.Image.Marked.pdf - 741 KB
3. UEU-Undergraduate-16918-BabIV.Image.Marked.pdf - 1108 KB
4. UEU-Undergraduate-16918-BABV.Image.Marked.pdf - 269 KB
5. UEU-Undergraduate-16918-BABVI.Image.Marked.pdf - 272 KB
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