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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 20/10/2020 13:17:23 • 1245 Views
PENGARUH ELECTRONIC WORD OF MOUTH,
EXPERIENTIAL MARKETING DAN CITRA MEREK
TERHADAP LOYALITAS PELANGGAN PADA COSMETIC
YOUTHFUL OUTSTANDING DAN UNIQUE (Y.O.U)Created by :
TIARA ASTARI FITRI ( 20160101131 )
Subject: | PEMASARAN EKSPERIENSIAL CITRA MEREK LOYALITAS PELANGGAN | Alt. Subject : | EXPERIENTIAL MARKETING BRAND IMAGE CUSTOMER LOYALTY | Keyword: | Electronic Word Of Mouth Experiential Marketing dan Citra Merek terhadap
Loyalitas Pelanggan. |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Electronic Word Of
Mouth, Experiential Marketing, Dan Citra Merek Terhadap Loyalitas Pelanggan
Pelanggan Pada Cosmetic YouthfulL, Outstanding, Dan Unique (Y.O.U).
Variabel independen terdiri atas electronic word of mouth, experiental marketing
dan citra merek, variabel dependen terdiri atas loyalitas pelanggan Cosmetic
YouthfulL, Outstanding, Dan Unique (Y.O.U). Jumlah sampel 155 responden
yang terdiri dari konsumen yang telah menggunakan produk Y.o.u Cosmetic.
Dengan teknik pengambilan sampel menggunakan metode Non Probability
Sampling dengan menggunakan teknik Purposive Sampling, pengujian
instrument menggunakan uji validitas, reabilitas. Sedangkan metode yang
digunakan dalam penelitian teknik Analisis Regresi Linier Berganda.
Hasil penelitian ini mengindikasikan bahwa variabel Electronic Word Of
Mouth berpengaruh positif namun tidak signifikan terhadap Loyalitas Pelanggan,
kemudian hasil lain dari Experiential Marketing dan Citra Merek berpengaruh
signifikan terhadap Loyalitas Pelanggan. Electronic Word Of Mouth,
Experiential Marketing, dan Citra Merek berpengaruh bersama-sama terhadap
Loyalitas Pelanggan pada Cosmetic YoutfhulL, Outstanding, Dan Unique
(Y.O.U)
Contributor | : |
- Dr. Hasyim,SE,MM,M.Ed
| Date Create | : | 20/10/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20160101131 | Collection ID | : | 20160101131 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2020 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-electronic-word-of-mouthexperiential-marketing-dan-citra-merekterhadap-loyalitas-pelanggan-pada-cosmeticyouthful-outstanding-dan-unique-you-17076.html
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UEU-Undergraduate-17076-COVER.Image.Marked.pdf - 149 KB UEU-Undergraduate-17076-HALAMAN PENGESAHAN.Image.Marked.pdf - 257 KB UEU-Undergraduate-17076-LEMBAR PERSETUJUAN.Image.Marked.pdf - 153 KB UEU-Undergraduate-17076-HALAMAN PERNYATAAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 216 KB UEU-Undergraduate-17076-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 134 KB UEU-Undergraduate-17076-ABSTRAK.Image.Marked.pdf - 141 KB UEU-Undergraduate-17076-KATA PENGANTAR.Image.Marked.pdf - 185 KB UEU-Undergraduate-17076-DAFTAR ISI.Marked.pdf - 153 KB UEU-Undergraduate-17076-DAFTAR PUSTAKA.Image.Marked.pdf - 220 KB UEU-Undergraduate-17076-LAMPIRAN.Image.Marked.pdf - 706 KB UEU-Undergraduate-17076-BAB1.Image.Marked.pdf - 246 KB
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1. UEU-Undergraduate-17076-BAB2.Image.Marked.pdf - 305 KB 2. UEU-Undergraduate-17076-BAB3.Image.Marked.pdf - 289 KB 3. UEU-Undergraduate-17076-BAB4.Image.Marked.pdf - 344 KB 4. UEU-Undergraduate-17076-BAB5.Image.Marked.pdf - 196 KB 5. UEU-Undergraduate-17076-BAB6.Image.Marked.pdf - 142 KB
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