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UEU » Journal » Teknik Industri
Posted by [email protected] at 05/11/2020 15:31:11  •  596 Views


ONLINE SALES IMPROVEMENT SYSTEM DESIGN USING SOFT SYSTEM METHODOLOGY (SSM)

Created by :
Anik Handayani ( None )
Iphov kumala Sriwana



SubjectSTRATEGI PEMASARAN
Alt. Subject MARKETING STRATEGY
KeywordE-COMMERCE
MARKETING STRATEGY
SEARCH ENGINE OPTIMIZATION
SOFT SYSTEM METHODOLOGY
WEB DESIGN

Description:

To maximize the benefits of new products, appropriate marketing media and attractive features are needed as good promotional tools in the marketing model. The influence of technological developments has led to the high use of the internet as a new transformation in creating business paradigm in the form of online sales in the e-commerce websites. This research aims to improve the sales system by designing a marketing media improvement model that has a sale value from the marketing system that was done previously. This research uses qualitative methods, namely Soft System Methodology (SSM) as a method that can be used to analyze the state of the marketing activity model. The results of this research were applied to a web design by improving web design and the application of web optimization with the large added value which is obtained by the implementation of improvements that was done reaching an index of 55%, so that websites have selling points and attract potential customers

Date Create:05/11/2020
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Journal-11_0556
Collection ID:11_0556


Source :
International Journal of Research & Review Vol.6; Issue: 5; May 2019

Relation Collection:
Fakultas Teknik

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2020 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/online-sales-improvement-system-design-using-softsystem-methodology-ssm-17218.html




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DESIGN , E-COMMERCE , ENGINE , MARKETING , MARKETING STRATEGY , OPTIMIZATION , SEARCH , SEARCH ENGINE OPTIMIZATION , SOFT , SOFT SYSTEM METHODOLOGY , STRATEGY , SYSTEM METHODOLOGY , WEB , WEB DESIGN



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