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UEU » Journal » Teknik Industri Posted by [email protected] at 05/11/2020 15:31:11 • 596 Views
ONLINE SALES IMPROVEMENT SYSTEM DESIGN USING SOFT
SYSTEM METHODOLOGY (SSM)Created by :
Anik Handayani ( None ) Iphov kumala Sriwana
Subject: | STRATEGI PEMASARAN | Alt. Subject : | MARKETING STRATEGY | Keyword: | E-COMMERCE MARKETING STRATEGY SEARCH ENGINE OPTIMIZATION SOFT SYSTEM
METHODOLOGY WEB DESIGN
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Description:
To maximize the benefits of new products, appropriate marketing media and attractive features are
needed as good promotional tools in the marketing model. The influence of technological
developments has led to the high use of the internet as a new transformation in creating business
paradigm in the form of online sales in the e-commerce websites. This research aims to improve the
sales system by designing a marketing media improvement model that has a sale value from the
marketing system that was done previously. This research uses qualitative methods, namely Soft
System Methodology (SSM) as a method that can be used to analyze the state of the marketing
activity model. The results of this research were applied to a web design by improving web design
and the application of web optimization with the large added value which is obtained by the
implementation of improvements that was done reaching an index of 55%, so that websites have
selling points and attract potential customers
Date Create | : | 05/11/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Journal-11_0556 | Collection ID | : | 11_0556 |
Source : International Journal of Research & Review Vol.6; Issue: 5; May 2019
Relation Collection: Fakultas Teknik
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2020 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/online-sales-improvement-system-design-using-softsystem-methodology-ssm-17218.html
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