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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 26/10/2021 10:09:55 • 867 Views
PENGARUH KUALITAS PELAYANAN DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN MELALUI WORD OF MOUTH
(STUDY KASUS PADA PT. GONET
TEKNOLOGI INDONESIA)Created by :
SADAT HUSAIN ( 20160101044 )
| Subject: | KUALITAS PELAYANAN
LOYALITAS
PELANGGAN | | Alt. Subject : | QUALITY OF SERVICE
LOYALTY
CUSTOMER | | Keyword: | Kualitas Pelayanan
Relationship Marketing
Word Of Mouth
Loyalitas Pelanggan |
Description:
Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Kualitas Pelayanan, Relationship Marketing terhadap Loyalitas Pelanggan melalui Word Of Mouth pada PT. Gonet Teknologi Indonesia. Penelitian ini menggunakan metode Uji Validitas, uji Realibilitas dan uji Analisis Jalur, purposive sampling digunakan dalam teknik pengambilan sampel penelitian. Hasil penelitian ini menunjukkan bahwa adanya pengaruh signifikan antara Kualitas Pelayanan, Relationship Marketing dan Word Of Mouth terhadap Loyalitas Pelanggan
| Contributor | : |
- Dr. EKA BERTUAH, SE,MM
| | Date Create | : | 26/10/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101044 | | Collection ID | : | 20160101044 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul 2021
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-pelayanan-dan-relationship-marketing-terhadap-loyalitas-pelanggan-melalui-word-of-mouthstudy-kasus-pada-pt-gonetteknologi-indonesia-22255.html
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