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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 05/11/2021 10:01:32 • 895 Views
PENGARUH SALES PROMOTION, VISUAL
MERCHANDISING, SHOPPING LIFESTYLE
TERHADAP IMPULSE BUYING (STUDI KASUS PADA KONSUMEN MATAHARI DEPARTMENT STORE MALL CIPUTRA)Created by :
WILLIAM KARIS ( 20160101101 )
| Subject: | PROMOSI PENJUALAN
VISUAL MERCHANDISING
GAYA HIDUP BELANJA | | Alt. Subject : | SALES PROMOTION
VISUAL MERCHANDISING
SHOPPING LIFESTYLE | | Keyword: | Sales Promotion
Visual Merchandising
Shopping Lifestyle
Impulse
Buying |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh dari Pengaruh Sales
Promotion, Visual Merchandising, Shopping Lifestyle Terhadap Impulse Buying
(Studi Kasus Pada Konsumen Matahari Department Store Mall Ciputra). Data
sampel yang digunakan dalam penelitian ini berjumlah 100 responden yang
diperoleh pengambilannya melalui teknik Quota Sampling dengan non probability
sampling yaitu responden pernah membeli produk di Matahari Department Store
yang berusia 18 tahun ke atas dan sudah memiliki penghasilan, kuesioner yang
diberikan menggunakan skala likert 1 sampai 4 untuk menghindari bias dari
responden. Metode analisis yang digunakan dalam penelitian ini menggunakan
metode regresi linier berganda dengan software pengolah data yaitu Software
Statistika .
Hasil penelitian ini menunjukan bahwa Sales Promotion tidak berpengaruh
secara positif terhadap Impulse Buying karena T hitung sebesar 0,472 dengan nilai
signifikansi 0,638 dan Visual Merchanding berpengaruh positif terhadap Impulse
Buying karena T hitung sebesar 5,466 dengan nilai signifikansi 0,000, sedangkan
Shopping Lifestyle berpengaruh secara signifikan terhadap Impulse Buying
dengan T hitung sebesar 5,843 dan nilai signifikansi 0,000
| Contributor | : |
- Dr. HASYIM GAUTAMA, ST. M.Sc
| | Date Create | : | 05/11/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101101 | | Collection ID | : | 20160101101 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul 2021
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-sales-promotion-visualmerchandising-shopping-lifestyleterhadap-impulse-buying-studi-kasus-pada-konsumen-matahari-department-store-mall-ciputra-22396.html
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