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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 10/05/2022 14:48:28 • 338 Views
ANALISIS PENGARUH HARGA, PROMOSI, DAN BRAND IMAGE TERHADAP MINAT BELI SMARTPHONE DI PSTORECreated by :
Arjun Ryananda ( 20170101385 )
| Subject: | HARGA
PROMOSI
BRAND IMAGE | | Alt. Subject : | PRICE
PROMOTION
BRAND IMAGE | | Keyword: | Harga
Promosi
Citra Merek
Minat Beli |
Description:
Studi ini meneliti efek harga, promosi dan citra merek terhadap minat beli dan menggunakan
analisis regresi linear berganda sebagai alat untuk analisis inferensial. Selanjutnya, penelitian
ini menggunakan data primer yang diperoleh dari kuesioner sebanyak 90 responden yang telah
berumur 18 tahun dan telah mengikuti akun pstore di Instagram . hasil penelitian ini adalah
bahwa harga berpengaruh secara positif terhadap minat beli, namun promosi tidak berpengaruh
terhadap minat beli, citra merek berpengaruh secara positif terhadap minat beli, sedangkan
secara simultan harga, promosi, dan brand image berpengaruh terhadap minat beli.
| Contributor | : |
- Joel Faruk Sofyan, SE, MEC
| | Date Create | : | 10/05/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170101385 | | Collection ID | : | 20170101385 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-harga-promosi-dan-brand-image-terhadap-minat-beli-smartphone-di-pstore-25035.html
[ Free Download - Free for All ]
 UEU-Undergraduate-25035-COVER.Image.Marked.pdf - 247 KB- UEU-Undergraduate-25035-HALAMAN PENGESAHAN.Image.Marked.pdf - 326 KB
- UEU-Undergraduate-25035-HALAMAN PUBLIKASI.Image.Marked.pdf - 219 KB
- UEU-Undergraduate-25035-HALAMAN KEASLIAN.Image.Marked.pdf - 169 KB
- UEU-Undergraduate-25035-ABSTRAK.Image.Marked.pdf - 172 KB
- UEU-Undergraduate-25035-KATA PENGANTAR.Image.Marked.pdf - 200 KB
- UEU-Undergraduate-25035-DAFTAR ISI.Image.Marked.pdf - 231 KB
- UEU-Undergraduate-25035-DAFTAR PUSTAKA.Image.Marked.pdf - 229 KB
- UEU-Undergraduate-25035-LAMPIRAN.Image.Marked.pdf - 8737 KB
- UEU-Undergraduate-25035-BAB1.Image.Marked.pdf - 192 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-25035-BAB2.Image.Marked.pdf - 236 KB
2. UEU-Undergraduate-25035-BAB3.Image.Marked.pdf - 204 KB
3. UEU-Undergraduate-25035-BAB4.Image.Marked.pdf - 272 KB
4. UEU-Undergraduate-25035-BAB5.Image.Marked.pdf - 331 KB
5. UEU-Undergraduate-25035-BAB6.Image.Marked.pdf - 216 KB
6. UEU-Undergraduate-25035-BAB7.Image.Marked.pdf - 217 KB
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