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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 25/05/2022 15:59:57 • 1162 Views
PENGARUH MOTIVASI BELANJA HEDONIS, SHOPPING LIFESTYLE, DAN PROMOSI PENJUALAN TERHADAP IMPULSE BUYING PADA E-COMMERCECreated by :
Siti Sadiah ( 20170101189 )
| Subject: | MOTIVASI BELANJA HEDONIS
SHOPPING LIFESTYLE
PROMOSI PENJUALAN | | Alt. Subject : | HEDONIC SHOPPING MOTIVATION
SHOPPING LIFESTYLE
SALES PROMOTION | | Keyword: | Motivasi belanja hedonis
gaya hidup berbelanja
promosi penjualan
pembelian impulsif. |
Description:
Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh Motivasi Belanja
Hedonis, Gaya Hidup Berbelanja dan Promosi Penjualan pada Pembelian Impulsif
terhadap pengguna E-commerce di wilayah Kabupaten Tangerang dan Kota Tangerang.
Penelitian ini menggunakan data primer yaitu kuesioner. Sampel yang diambil dalam
penelitian ini adalah data primer yang berjumlah 105 responden. Teknik analisis dalam
penelitian ini adalah analisis regresi linier berganda dengan menggunakan program
aplikasi statistik. Hasil penelitian menunjukkan bahwa secara bersama-sama motivasi
belanja hedonis, gaya hidup berbelanja, dan promosi penjualan berpengaruh positif dan
signifikan pembelian impulsif. Motivasi belanja hedonis berpengaruh positif dan
signifikan terhadap pembelian impulsif, gaya hidup berbelanja tidak berpengaruh
terhadap pembelian impulsif, promosi penjualan tidak berpengaruh terhadap pembelian
impulsif
| Contributor | : |
- Samudro Seto BSc. MBA
| | Date Create | : | 25/05/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170101189 | | Collection ID | : | 20170101189 |
Source :
Undergraduate Theses of management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-motivasi-belanja-hedonis-shopping-lifestyle-dan-promosi-penjualan-terhadap-impulse-buying-pada-ecommerce-25336.html
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