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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 05/12/2022 15:09:51 • 325 Views
STRATEGI PERSONAL BRANDING SELEBRITIS DALAM MEMBANGUN CITRA POSITIF MELALUI MEDIA SOSIAL INSTAGRAMCreated by :
AULIA ( 20180502029 )
| Subject: | STRATEGI PERSONAL BRANDING
CITRA POSITIF
MEDIA SOSIAL INSTAGRAM | | Alt. Subject : | PERSONAL BRANDING STRATEGY
POSITIVE IMAGE
INSTAGRAM SOCIAL MEDIA | | Keyword: | Strategi Personal Branding
Citra Positif
Media Sosial Instagram |
Description:
Penelitian ini membahas mengenai strategi personal branding selebritis dalam mebangun citra positif melalui Media Sosial Instagram (Studi Kasus Instagram @da4_putri03). Penelitian ini bertujuan untuk mengetahui strategi personal brand Putri isnari melalui Media Sosial Instagram dan untuk mengetahui komponen apa saja yang diperioritaskan Putri isnari dalam membangun personal branding melalui Media Sosial Instagram. Penelitian ini menggunakan Source Crebility Theory yang dikemukakan oleh Hovland, Janis dan Kelley serta didukung dengan pengaplikasian teori dari Erwin Parengkuan yaitu strategi dalam membangun personal branding melalui Media Sosial Instagram komponen-komponen personal branding. Penelitian ini menggunakan Paragdigma Interpretif dan menggunakan metode penelitian studi kasus dengan pendekatan kualitatif deskriptif. Hasil penelitian menunjukkan bahwa Putri isnari menggunakan strategi personal branding dengan memperhatikan indikator strategi personal branding yang dirumuskan oleh Erwin Parengkuan yaitu (membangun kredibilitas, menjaga dan memelihara hubungan dengan followers serta memberikan petunjuk kepada target market). Putri isnari juga menggunakan komponen-komponen personal branding dengan memperhatikan indikator komponen personal branding yang dirumuskan oleh Erwin Parengkuan yang dibagi atas komponen utama (value, skill and competence, behavior) serta komponen tambahan (total look, otentik, uniqueness).
| Contributor | : |
- ERNA FEBRIANI, S.Si, M.Si
| | Date Create | : | 05/12/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20180502029 | | Collection ID | : | 20180502029 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/strategi-personal-branding-selebritis-dalam-membangun-citra-positif-melalui-media-sosial-instagram-26888.html
[ Free Download - Free for All ]
 UEU-Undergraduate-26888-COVER.Image.Marked.pdf - 215 KB- UEU-Undergraduate-26888-HALAMAN PENGESAHAN.Image.Marked.pdf - 292 KB
- UEU-Undergraduate-26888-HALAMAN PERSETUJUAN.Image.Marked.pdf - 335 KB
- UEU-Undergraduate-26888-HALAMAN PUBLIKASI.Image.Marked.pdf - 373 KB
- UEU-Undergraduate-26888-HALAMAN KEASLIAN.Image.Marked.pdf - 600 KB
- UEU-Undergraduate-26888-ABSTRAK.Image.Marked.pdf - 212 KB
- UEU-Undergraduate-26888-KATA PENGANTAR.Image.Marked.pdf - 248 KB
- UEU-Undergraduate-26888-DAFTAR ISI.Image.Marked.pdf - 210 KB
- UEU-Undergraduate-26888-DAFTAR PUSTAKA.Image.Marked.pdf - 221 KB
- UEU-Undergraduate-26888-LAMPIRAN.Image.Marked.pdf - 300 KB
- UEU-Undergraduate-26888-BAB1.Image.Marked.pdf - 273 KB
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1. UEU-Undergraduate-26888-BAB2.Image.Marked.pdf - 503 KB
2. UEU-Undergraduate-26888-BAB3.Image.Marked.pdf - 267 KB
3. UEU-Undergraduate-26888-BAB4.Image.Marked.pdf - 1291 KB
4. UEU-Undergraduate-26888-BAB5.Image.Marked.pdf - 716 KB
5. UEU-Undergraduate-26888-BAB6.Image.Marked.pdf - 261 KB
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