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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 11/12/2023 14:32:49 • 495 Views
PENERAPAN BUDAYA ORGANISASI SMART SOLUTION DALAM MENCIPTAKAN CUSTOMER ENGAGEMENT PADA PT BANK CENTRAL ASIA TBK
(STUDI KASUS : CUSTOMER SERVICE BANK BCA KCP BUARAN RAYA)Created by :
Nathya Laksitha Ayu Febyliana Supriyanto ( 20190502301 )
| Subject: | BUDAYA ORGANISASI
SMART SOLUTION
CUSTOMER ENGAGEMENT | | Alt. Subject : | ORGANIZATIONAL CULTURE
SMART SOLUTION
CUSTOMER ENGAGEMENT | | Keyword: | Budaya Organisasi
Customer Engagement
Customer
Relationship Management. |
Description:
Penelitian terkait Penerapan Budaya Organisasi SMART SOLUTION
dalam Menciptakan Customer Engagement pada PT Bank Central Asia Tbk
bertujuan untuk mengetahui lebih dalam bagaimana upaya Customer Service
menciptakan Customer Engagement dengan nasabah berdasarkan tahapan
Customer Relationship Management melalui penerapan budaya organisasi SMART
SOLUTION. Penelitian ini menggunakan jenis penelitian kualitatif deskriptif
melalui teknik pengumpulan data Observasi, Kajian Literatur dan Wawancara.
Penelitian ini melibatkan 1 Key Informan dan 3 Informan, Key Informan dalam
penelitian ini merupakan Kepala Bagian Customer Service. Hasil penelitian
menunjukan bahwa, Budaya Organisasi SMART SOLUTION pada PT Bank
Central Asia Tbk mampu menciptakan, meningkatkan dan mempertahankan
Customer Engagement sesuai dengan tahapan Customer Relationship Management
| Contributor | : |
- HERIYANTI, ST, M.Ikom
| | Date Create | : | 11/12/2023 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20190502301 | | Collection ID | : | 20190502301 |
Source :
Undergraduate Theses of Public Relations
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2023 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/penerapan-budaya-organisasi-smart-solution-dalam-menciptakan-customer-engagement-pada-pt-bank-central-asia-tbk-studi-kasus--customer-service-bank-bca-kcp-buaran-raya-31253.html
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4. UEU-Undergraduate-31253-Bab5.Image.Marked.pdf - 268 KB
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