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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 20/08/2024 09:04:48 • 81 Views
ANALISIS WACANA KRITIS IKLAN IMBAUAN VAKSIN COVID-19 DITPROMKES KEMENKES RI DI YOUTUBECreated by :
SISKA BARENDHA ( 20180501060 )
| Subject: | WACANA KRITIS
IKLAN VAKSIN COVID-19
DITPROMKES
KEMENKES
YOUTUBE | | Alt. Subject : | CRITICAL DISCOURSE
COVID-19 VACCINE ADVERTISEMENT
DITPROMKES
KEMENKES
YOUTUBE | | Keyword: | iklan
vaksin COVID-19
Ditpromkes Kemenkes RI
youtube
analisis
wacana kritis
komunikasi persuasif |
Description:
Pandemi COVID-19 yang berlangsung sejak 2020 silam sangat berdampak
pada kehidupan masyarakat juga berbagai sektor pemerintahan. Beragam upaya dan
tindakan diambil pemerintah dalam mengatasi bencana pandemi COVID-19 ini.
Diantaranya yaitu pembatasan sosial, penetapan aturan protokol kesehatan dan
program vaksinasi COVID-19. Penelitian yang berjudul Analisis Wacana Kritis
Iklan Imbauan Vaksin COVID-19 Ditpromkes Kemenkes RI di Youtube ini,
bertujuan untuk menyelidiki bagaimana wacana yang ada dalam iklan-iklan
imbauan vaksinasi COVID-19 yang dilakukan Ditpromkes Kemenkes RI di
Youtube serta mengetahui apakah ada unsur komunikasi persuasif di dalamnya.
Penelitian ini menggunakan metode analisis wacana kritis Teun A Van Dijk
dengan paradigma kritis. Analisis dibagi menjadi tiga bagian yaitu analisis dimensi
teks, analisis kognisi sosial, dan analisis konteks sosial. Jenis penelitian ini masuk
ke dalam jenis studi pustaka dengan menggunakan pustaka dan sumber lainnya
sebagai data penelitian.
Hasil penelitian ini menunjukkan adanya wacana mengenai keamanan
vaksin COVID-19 yang dijamin oleh pemerintah dan unsur komunikasi persuasif
dalam iklan-iklan imbauan vaksin COVID-19.
| Contributor | : |
- IVANINA ZUHDI PANE, S.Sos., M.S.
| | Date Create | : | 20/08/2024 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20180501060 | | Collection ID | : | 20180501060 |
Source :
Undergraduate Theses of Advertising
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-wacana-kritis-iklan-imbauan-vaksin-covid19-ditpromkes-kemenkes-ri-di-youtube-35392.html
[ Free Download - Free for All ]
 UEU-Undergraduate-35392-COVER.Image.Marked.pdf - 194 KB- UEU-Undergraduate-35392-HALAMAN PENGESAHAN.Image.Marked.pdf - 546 KB
- UEU-Undergraduate-35392-HALAMAN PERSETUJUAN.Image.Marked.pdf - 359 KB
- UEU-Undergraduate-35392-HALAMAN PERNYATAAN.Image.Marked.pdf - 740 KB
- UEU-Undergraduate-35392-ABSTRAK.Image.Marked.pdf - 191 KB
- UEU-Undergraduate-35392-KATA PENGANTAR.Image.Marked.pdf - 189 KB
- UEU-Undergraduate-35392-DAFTAR ISI.Image.Marked.pdf - 361 KB
- UEU-Undergraduate-35392-DAFTAR PUSTAKA.Image.Marked.pdf - 196 KB
- UEU-Undergraduate-35392-BAB1.Image.Marked.pdf - 484 KB
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1. UEU-Undergraduate-35392-BAB2.Image.Marked.pdf - 342 KB
2. UEU-Undergraduate-35392-BAB3.Image.Marked.pdf - 196 KB
3. UEU-Undergraduate-35392-BAB4.Image.Marked.pdf - 357 KB
4. UEU-Undergraduate-35392-BAB5.Image.Marked.pdf - 746 KB
5. UEU-Undergraduate-35392-BAB6.Image.Marked.pdf - 193 KB
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