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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 18/11/2024 10:33:43 • 19 Views
ANALISIS STRATEGI DIGITAL MARKETING CENTRAL RESTORAN TOMANG DALAM MENINGKATKAN CUSTOMER ENGAGEMENTCreated by :
Imelda Gulo ( 20190502199 )
Subject: | STRATEGI DIGITAL DIGITAL MARKETING CENTRAL RESTORAN CUSTOMER ENGAGEMENT
| Alt. Subject : | DIGITAL STRATEGY DIGITAL MARKETING CENTRAL RESTAURANT CUSTOMER ENGAGEMENT | Keyword: | Digital Marketing Customer Engagement Customer Relationship |
Description:
Strategi digital marketing telah menjadi inti dari upaya bisnis dalam berinteraksi dan terhubung dengan pelanggan secara efektif. Tujuan dari penelitian ini untuk mengetahui strategi digital marketing oleh Central Restoran Tomang untuk upaya meningkatkatkan customer engagement. Penelitian ini menggunakan metode kualitatif dengan paradigma konstruktivis menggunakan kajian studi kasus. Penelitian ini melibatkan akumulasi data melalui pengamatan, wawancara, serta dokumentasi, serta mengumpulkan beberapa literatur, kepustakaan dan buku. Dengan menggunakan strategi customer bonding, empathy, reciprocity dan trust dalam menciptakan pengalaman digital yang positif, kesadaran Central Restoran Tomang terhadap kebutuhan customer, respon yang cepat terhadap umpan balik, dan transparasi dalam komunikasi telah membantu Central Restoran Tomang dalam meningkatkan customer engagement. Keberhasilan Central Restoran Tomang dalam memanfaatkan konten yang relevan, interaksi yang aktif, dan penawaran eksklusif serta program loyalitas juga menjadi faktor dalam meningkatkan customer engagement
Contributor | : |
- BALLIAN SIREGAR, S.Sos, M.Si
| Date Create | : | 18/11/2024 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20190502199 | Collection ID | : | 20190502199 |
Source : Undergraduate Theses of Public Relations
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2024 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/analisis-strategi-digital-marketing-central-restoran-tomang--dalam-meningkatkan-customer-engagement-36559.html
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- UEU-Undergraduate-36559-ABSTRAK.Image.Marked.pdf - 356 KB
- UEU-Undergraduate-36559-KATA PENGANTAR.Image.Marked.pdf - 461 KB
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- UEU-Undergraduate-36559-BAB1.Image.Marked.pdf - 427 KB
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1. UEU-Undergraduate-36559-BAB2.Image.Marked.pdf - 557 KB 2. UEU-Undergraduate-36559-BAB3.Image.Marked.pdf - 468 KB 3. UEU-Undergraduate-36559-BAB4.Image.Marked.pdf - 1956 KB 4. UEU-Undergraduate-36559-BAB5.Image.Marked.pdf - 335 KB
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