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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 23/01/2018 12:05:19  •  785 Views


PENGARUH CITRA MEREK DAN FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (STUDI KASUS PADA PENGGUNA SMARTPHONE SAMSUNG YANG DITEMUI DI WILAYAH JAKARTA BARAT)

Created by :
BASTIAN ROYVICE ( 201311325 )



SubjectCITRA
PSIKOLOGIS
PEMBELIAN
Alt. Subject IMAGE
PSYCHOLOGICAL
PURCHASE
Keywordcitra merek
faktor psikologis
keputusan pembelian

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh antara Citra Merek dan Faktor Psikologis terhadap Keputusan Pembelian smartphone Samsung yang studi kasusnya dilakukan pada pengguna smartphone Samsung yang ditemui di wilayah Jakarta Barat. Dalam penelitian ini, Citra Merek dan Faktor Psikologis berperan sebagai variabel independen, sedangkan Keputusan pembelian yang berperan sebagai variabel dependen. Sampel yang digunakan dalam penelitian ini berjumlah 100 responden yang merupakan pengguna smartphone Samsung yang ditemui di Jakarta Barat. Metode analisis yang digunakan yaitu analisis regresi linear berganda. Alat ukur yang digunakan yaitu uji validitas, uji reliabilitas, uji asumsi klasik, dan uji regresi linear berganda. Hasil penelitian menunjukkan bahwa citra merek dan faktor psikologis berpengaruh baik secara parsial maupun simultan terhadap keputusan pembelian.

Date Create:23/01/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201311325
Collection ID:201311325


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-dan-faktor-psikologis-terhadap-keputusan-pembelian-smartphone-samsung-studi-kasus-pada-pengguna-smartphone-samsung-yangditemui-di-wilayah-jakarta-barat-9643.html




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  1.  UEU-Undergraduate-9643-cover.Image.Marked.pdf - 294 KB
  2.  UEU-Undergraduate-9643-pengesahan.Image.Marked.pdf - 513 KB
  3.  UEU-Undergraduate-9643-persetujuan.Image.Marked.pdf - 519 KB
  4.  UEU-Undergraduate-9643-abstraksi.Image.Marked.pdf - 121 KB
  5.  UEU-Undergraduate-9643-kata pengantar.Image.Marked.pdf - 222 KB
  6.  UEU-Undergraduate-9643-daftar isi.Image.Marked.pdf - 370 KB
  7.  UEU-Undergraduate-9643-daftar gambar.Image.Marked.pdf - 210 KB
  8.  UEU-Undergraduate-9643-daftar tabel.Image.Marked.pdf - 351 KB
  9.  UEU-Undergraduate-9643-daftar pustaka.Image.Marked.pdf - 359 KB
  10.  UEU-Undergraduate-9643-kuesioner.Image.Marked.pdf - 389 KB
  11.  UEU-Undergraduate-9643-lampiran.Image.Marked.pdf - 803 KB
  12.  UEU-Undergraduate-9643-bab1.Image.Marked.pdf - 399 KB

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  1. UEU-Undergraduate-9643-bab2.Image.Marked.pdf - 530 KB
  2. UEU-Undergraduate-9643-bab3.Image.Marked.pdf - 387 KB
  3. UEU-Undergraduate-9643-bab4.Image.Marked.pdf - 566 KB
  4. UEU-Undergraduate-9643-bab5.Image.Marked.pdf - 264 KB

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citra , citra merek , faktor , faktor psikologis , keputusan , keputusan pembelian , merek , pembelian , psikologis



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