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UEU » Undergraduate Theses » Broadcasting
Posted by [email protected] at 28/02/2018 14:18:02 • 690 Views
PERSONAL BRANDING HOST HESTI PURWADINATA DAN STRATEGI TIM KREATIF DALAM VARIETY SHOW PAGIPAGI DI NET TVCreated by :
NUR AINI ( 201358059 )
| Subject: | PERSONAL
STRATEGI
KREATIF | | Alt. Subject : | PERSONAL
STRATEGY
CREATIVE | | Keyword: | personal branding host
strategi kreatif |
Description:
Penelitiian ini bertujuan untuk mengetahui strategi kreatif dalam branding
menggunakan personal host pada program pagi-pagi. Penelitian ini menggunakan
paradigma post positivis, pendekatan kualitatif, dengan metode penelitan studi
kasus. Penelitian ini menggunakan teknik In-depth interview dengan key-informan
yaitu produser pagi-pagi dan informan yaitu tim kreatif pagi-pagi. Penelitian
menggunakan observasi non pratisipatif. Penelitian ini menjelaskan personal
branding pada diri Hesti Purwadinata dalam membawakan acara pagi-pagi. Personal
branding pada diri Hesti Purwadinata unik dan menarik, terlihat dari gaya bahasa,
pintar membawakan suasana menjadi santai dan working mom. Serta strategi kreatif
acara pagi-pagi dengan melakukan riset dan memperbanyak mencari wawasan dari
youtube dan artikel-artikel yang informatif dan inspiratif sehingga tidak memiliki
tema atau pembahasan yang sama setiap harinya.
| Date Create | : | 28/02/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201358059 | | Collection ID | : | 201358059 |
Source :
Undergraduate Theses of Broadcasting
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/personal-branding-host-hesti-purwadinata-dan-strategi-tim-kreatif-dalam-variety-show-pagipagi-di-net-tv-9917.html
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