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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 10/10/2014 11:43:40 • 1233 Views
MENGUJI DAMPAK PEMILIHAN TIPE ENDORSER
TERHADAP MINAT BELI (STUDI PADA IKLAN GARNIER BB CREAM)Created by :
INTAN ROSETTI ARIMBI ( 2011-11-225 )
| Subject: | MENGUJI DAMPAK PEMILIHAN TIPE ENDORSER
TERHADAP MINAT BELI
(STUDI PADA IKLAN GARNIER BB CREAM) | | Alt. Subject : | MENGUJI DAMPAK PEMILIHAN TIPE ENDORSER
TERHADAP MINAT BELI
(STUDI PADA IKLAN GARNIER BB CREAM) | | Keyword: | attractiveness
trustworthiness
expertise
minat beli |
Description:
Menguji Dampak Pemilihan Tipe Endorser Terhadap
Minat Beli Garnier BB Cream (dibimbing oleh Rina Anindita).
Penelitian ini bertujuan untuk mengetahui interaksi antara attractivenessdan
tipe endorser terhadap minat beli, trustworthinessdan tipe endorser terhadap minat
beli , dan expertisedan tipe endorser terhadap minat beli Garnier BB Cream.
Variabel independen terdiri atas attractiveness, trustworthiness, dan expertise
sedangkan variabel dependen terdiri atas minat beli. Jumlah sampel yang digunakan
dalam penelitian ini sebanyak 150 orang responden. Responden penelitian ini adalah
mahasiswi Universitas Esa Unggul Fakultas reguler aktif dan eksekutif angkatan
2011 dan 2012 yang ditunjukkan video iklan Garnier BB Cream oleh peneliti.
Metode analisis yang digunakan dalam penelitian ini adalah mertode deskriptif dan
anova dua arah.
Hasil penelitian menunjukkan bahwa Ketiga variabel kredibilitas sumber yaitu
; attractiveness, trustworthiness, dan expertise mempengaruhi minat beli. Tetapi pada
variabel trustworthiness dan expertise tipe endorser tidak mempengaruhi minat beli.
Sedangkan pada variabel attractiveness, tipe endorser mempengaruhi minat beli.
Kata kunci: attractiveness, trustworthiness, expertise, minat beli
| Date Create | : | 10/10/2014 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-undergraduit_2011-11-225 | | Collection ID | : | undergraduit_2011-11-225 |
Source :
Undergraduate these economy of faculty
Relation Collection:
Universitas Esa Unggul
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
copyright2014@esaunggul
Publication URL :
https://digilib.esaunggul.ac.id/menguji-dampak-pemilihan-tipe-endorserterhadap-minat-beli-studi-pada-iklan-garnier-bb-cream-3091.html
[ Free Download - Free for All ]
 UEU-Undergraduate-3091-COVER.pdf - 32 KB- UEU-Undergraduate-3091-LEMBAR PERSETUJUAN.pdf - 92 KB
- UEU-Undergraduate-3091-LEMBAR PENGESAHAN.pdf - 101 KB
- UEU-Undergraduate-3091-ABSTRAKSI.pdf - 37 KB
- UEU-Undergraduate-3091-KATA PENGANTAR.pdf - 38 KB
- UEU-Undergraduate-3091-DAFTAR ISI.pdf - 40 KB
- UEU-Undergraduate-3091-DAFTAR GAMBAR .pdf - 34 KB
- UEU-Undergraduate-3091-DAFTAR LAMPIRAN.pdf - 34 KB
- UEU-Undergraduate-3091-DAFTAR TABEL.pdf - 50 KB
- UEU-Undergraduate-3091-LAMPIRAN.pdf - 284 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-3091-BABI.pdf - 57 KB
2. UEU-Undergraduate-3091-BABII.pdf - 154 KB
3. UEU-Undergraduate-3091-BABIII.pdf - 188 KB
4. UEU-Undergraduate-3091-BABIV.pdf - 168 KB
5. UEU-Undergraduate-3091-BABV.pdf - 201 KB
6. UEU-Undergraduate-3091-BABVI.pdf - 26 KB
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