PELATIHAN LITERASI IKLAN UNTUK MAHASISWA MANAJEMEN BISNIS DI JAKARTA BARAT

Students (teenagers) and consumption, one of the things that distinguishes the other age groups, especially the level of independence in some establishments. In terms of money, teens have more pocket money than children and, consequently, more snacks. In taking the decision to buy teenagers do not need to ask and ask permission to the parent when the pocket. He took his own decision based on the ability to weigh the information.The main purpose of training community service activities in business management students to have the literacy skills of advertising is; Providing the insight and importance of the literacy skills of ads on undergraduate students in Jakarta in consumptive life. Through this training in the end the students have the literacy skills of behavioral advertising, thus avoiding the consumptive life. The unit P2M performed at the final level students from universities in West Jakarta.The method used in the implementation of the Community Service is packaged using a workshop approach. Activities carried out using the method of lecture, discussion and exercises. Steps being taken beginning with the pre-test advertising literacy skills possessed. After training through lectures, discussions and exercises posttes then performed by filling a questionnaire to measure the value of advertising literacy that they have after the training. Through this method, the equipment used is a Laptop, jaringa Internet, examples of advertising print media or electronic media. Implementation of service activities through the lecture method is able to unlock the knowledge of the students in understanding the importance of literacy within the scope of advertising consumptive life, so that students learn to avoid consumer behavior. Concretely end of community service can be concluded bhawa dalajm daily life in this modern environment with enough pocket money, students need to get advertising literacy training in order to avoid consumer behavior.

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