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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 31/03/2016 11:28:14 • 966 Views
PENGARUH CELEBRITY ENDORSER DAN IKLAN TERHADAP MINAT BELI PADA MINUMAN PENAMBAH TENAGA KUKU BIMA ENER-G!Created by :
SIGIT KOMARA ( 201211096 )
| Subject: | FIGUR
IKLAN
MINAT | | Alt. Subject : | FIGUR
ADVERTISING
INTERESTS | | Keyword: | celebrity endorser
iklan
minat beli |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh antara celebrity endorser dan iklan terhadap minat beli pada minuman penambah tenaga kuku bima ener-g!. Celebrity Endorser dan Iklan menjadi variable independen sedangkan minat beli menjadi variabel dependent. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Responden penelitian ini adalah yang melihat iklan kuku bima ener-g dengan Chris Jhon sebagai celebrity endorser nya. Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian menunjukan bahwa celebrity endorser memiliki signifikan terhadap minat beli, iklan memiliki pengaruh signifikan terhadap minat beli dan celebrity endorser dan iklan berpengaruh secara bersama-sama terhadap minat beli. Iklan paling dominanterhadapminat beli.
| Date Create | : | 31/03/2016 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201211096 | | Collection ID | : | 201211096 | | Call Number | : | 11-2016-S070 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-celebrity-endorser-dan-iklan-terhadap-minat-beli-pada-minuman-penambah-tenaga-kuku-bima-energ-6978.html
[ Free Download - Free for All ]
 UEU-Undergraduate-6978-cover.pdf - 24 KB- UEU-Undergraduate-6978-pengesahan.pdf - 876 KB
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- UEU-Undergraduate-6978-kata pengantar.pdf - 25 KB
- UEU-Undergraduate-6978-abstrak.pdf - 13 KB
- UEU-Undergraduate-6978-daftar isi.pdf - 46 KB
- UEU-Undergraduate-6978-daftar gambar.pdf - 46 KB
- UEU-Undergraduate-6978-daftar gambar.pdf - 46 KB
- UEU-Undergraduate-6978-daftar lampiran.pdf - 46 KB
- UEU-Undergraduate-6978-daftar tabel.pdf - 46 KB
- UEU-Undergraduate-6978-lampiran.pdf - 454 KB
- UEU-Undergraduate-6978-daftar pustaka.pdf - 41 KB
- UEU-Undergraduate-6978-bab1.pdf - 46 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-6978-bab2.pdf - 148 KB
2. UEU-Undergraduate-6978-bab3.pdf - 133 KB
3. UEU-Undergraduate-6978-bab4.pdf - 79 KB
4. UEU-Undergraduate-6978-bab5.pdf - 47 KB
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