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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 10/10/2013 10:52:50 • 2049 Views
PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS NASABAH PADA PT. PANIN BANK TBK. CABANG PURI INDAH KEMBANGAN JAKARTA BARATCreated by :
TAUFIQ HIDAYATULLAH ( 2009-11-083 )
| Subject: | PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS NASABAH | | Alt. Subject : | PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS NASABAH | | Keyword: | kualitas pelayanan
brand image
loyalitas nasabah
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Description:
Sesuai dengan tujuan penelitian dan hasil analisis data dalam pengujian
hipotesis, dapat disimpulkan sebagai berikut :
1. Berdasarkan uji statistik menunjukkan bahwa terdapat pengaruh yang
signifikan antara Kualitas Pelayanan (X1) terhadap Loyalitas Nasabah
(Y) pada PT. Panin Bank Cabang Puri Indah Kembangan Jakarta Barat.
2. Berdasarkan uji Statistik menunjukkan bahwa terdapat pengaruh yang
signifikan antara Brand Image (X2) terhadap Loyalitas nasabah (Y) pada
PT. Panin Bank Cabang Puri Indah Kembangan Jakarta Barat.
3. Berdasarkan uji statistik menunjukkan bahwa faktor yang paling
berpengaruh terhadap Loyalitas Nasabah (Y) adalah faktor Kualitas
Pelayanan (X1).
| Date Create | : | 10/10/2013 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-2009-11-083 | | Collection ID | : | 2009-11-083 |
Source :
Perpustakaan Esa Unggul
Relation Collection:
Universitas Esa Unggul
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2013 by UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-pelayanan-dan-brand-image-terhadap-loyalitas-nasabah-pada-pt-panin-bank-tbk-cabang-puri-indah-kembangan-jakarta-barat-861.html
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