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UEU » Master Theses » Magister Manajemen
Posted by [email protected] at 19/11/2014 16:12:30  •  1280 Views


ANALISIS KEPUASAAN PELANGGAN DAN LOYALITAS MEREK ATAS JASA DAN BARANG PADA PT.MIF JAKARTA

Created by :
Hertanto Tanata ( 200101082 )



SubjectANALISIS KEPUASAAN PELANGGAN DAN LOYALITAS MEREK ATAS JASA DAN BARANG PADA PT.MIF JAKARTA
Alt. Subject ANALISIS KEPUASAAN PELANGGAN DAN LOYALITAS MEREK ATAS JASA DAN BARANG PADA PT.MIF JAKARTA
KeywordAnalisis kepuasaan pelanggan Loyalitas merek

Description:

Penelitian ini bertujuan untuk mengetahui kualitas jasa dan barang loyalitas merek dan hubungan antara kepuasaan jasa dan barang dengan tingkat loyalitas merek serta hubungan antara kualitas jasa dengan kualitas barang PT.MIF Jakarta. Kualitas suatu produk baik berupa barang maupun jasa perlu ditentukan melalui dimensi jasa seperti perfomance,features,reliability,conformance,durability,serviceability,aesthetics,emphaty dan tangible.Dalam kaitannya dengan brand loyalty suatu produk,didapati adanya beberapa tingkatan brand loyalty seperti switcher,habitual buyer satisfied buyer,like the brand dan committed buyer.

Date Create:19/11/2014
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Master-undergraduate_200101082
Collection ID:undergraduate_200101082
Call Number:645.1 HRT


Source :
magister these management of faculty

Relation Collection:
Universitas Esa Unggul

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
copyright2014_Library@esaunggul


Publication URL :
https://digilib.esaunggul.ac.id/analisis-kepuasaan-pelanggan-dan-loyalitas-merek-atas-jasa-dan-barang-pada-ptmif-jakarta-3648.html




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  1.  UEU-Master-3648-ABSTRAK1_M00000021_Hertanto-copy.pdf - 12 KB
  2.  UEU-Master-3648-COVER1_M00000021_Hertanto-copy.pdf - 11 KB
  3.  UEU-Master-3648-DAFTARGAMBAR1_M00000021_Hertanto-copy.pdf - 5 KB
  4.  UEU-Master-3648-DAFTARISI1_M00000021_Hertanto-copy.pdf - 7 KB
  5.  UEU-Master-3648-DAFTARLAMPIRAN1_M00000021_Hertanto-copy.pdf - 5 KB
  6.  UEU-Master-3648-DAFTARPUSTAKA1_M00000021_Hertanto-copy.pdf - 8 KB
  7.  UEU-Master-3648-DAFTARTABEL1_M00000021_Hertanto-copy.pdf - 6 KB
  8.  UEU-Master-3648-KATAPENGANTAR1_M00000021_Hertanto-copy.pdf - 6 KB
  9.  UEU-Master-3648-LAMPIRAN1_M00000021_Hertanto-copy.pdf - 134 KB

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  1. UEU-Master-3648-BAB11_M00000021_Hertanto-copy.pdf - 23 KB
  2. UEU-Master-3648-BAB21_M00000021_Hertanto-copy.pdf - 203 KB
  3. UEU-Master-3648-BAB31_M00000021_Hertanto-copy.pdf - 60 KB
  4. UEU-Master-3648-BAB41_M00000021_Hertanto-copy.pdf - 116 KB
  5. UEU-Master-3648-BAB51_M00000021_Hertanto-copy.pdf - 22 KB

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Analisis , Analisis kepuasaan pelanggan Loyalitas merek , Loyalitas , kepuasaan , merek , pelanggan



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