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UEU » Master Theses » Magister Manajemen
Posted by [email protected] at 19/11/2014 16:12:30 • 1281 Views
ANALISIS KEPUASAAN PELANGGAN DAN LOYALITAS MEREK ATAS JASA DAN BARANG PADA PT.MIF JAKARTACreated by :
Hertanto Tanata ( 200101082 )
| Subject: | ANALISIS KEPUASAAN PELANGGAN DAN LOYALITAS MEREK ATAS JASA DAN BARANG PADA PT.MIF JAKARTA | | Alt. Subject : | ANALISIS KEPUASAAN PELANGGAN DAN LOYALITAS MEREK ATAS JASA DAN BARANG PADA PT.MIF JAKARTA | | Keyword: | Analisis kepuasaan pelanggan
Loyalitas merek |
Description:
Penelitian ini bertujuan untuk mengetahui kualitas jasa dan barang loyalitas merek dan hubungan antara kepuasaan jasa dan barang dengan tingkat loyalitas merek serta hubungan antara kualitas jasa dengan kualitas barang PT.MIF Jakarta.
Kualitas suatu produk baik berupa barang maupun jasa perlu ditentukan melalui dimensi jasa seperti perfomance,features,reliability,conformance,durability,serviceability,aesthetics,emphaty dan tangible.Dalam kaitannya dengan brand loyalty suatu produk,didapati adanya beberapa tingkatan brand loyalty seperti switcher,habitual buyer satisfied buyer,like the brand dan committed buyer.
| Date Create | : | 19/11/2014 | | Type | : | Text | | Format | : | pdf | | Language | : | Indonesian | | Identifier | : | UEU-Master-undergraduate_200101082 | | Collection ID | : | undergraduate_200101082 | | Call Number | : | 645.1 HRT |
Source :
magister these management of faculty
Relation Collection:
Universitas Esa Unggul
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
copyright2014_Library@esaunggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-kepuasaan-pelanggan-dan-loyalitas-merek-atas-jasa-dan-barang-pada-ptmif-jakarta-3648.html
[ Free Download - Free for All ]
 UEU-Master-3648-ABSTRAK1_M00000021_Hertanto-copy.pdf - 12 KB- UEU-Master-3648-COVER1_M00000021_Hertanto-copy.pdf - 11 KB
- UEU-Master-3648-DAFTARGAMBAR1_M00000021_Hertanto-copy.pdf - 5 KB
- UEU-Master-3648-DAFTARISI1_M00000021_Hertanto-copy.pdf - 7 KB
- UEU-Master-3648-DAFTARLAMPIRAN1_M00000021_Hertanto-copy.pdf - 5 KB
- UEU-Master-3648-DAFTARPUSTAKA1_M00000021_Hertanto-copy.pdf - 8 KB
- UEU-Master-3648-DAFTARTABEL1_M00000021_Hertanto-copy.pdf - 6 KB
- UEU-Master-3648-KATAPENGANTAR1_M00000021_Hertanto-copy.pdf - 6 KB
- UEU-Master-3648-LAMPIRAN1_M00000021_Hertanto-copy.pdf - 134 KB
[ FullText Content - Please, register first ]
1. UEU-Master-3648-BAB11_M00000021_Hertanto-copy.pdf - 23 KB
2. UEU-Master-3648-BAB21_M00000021_Hertanto-copy.pdf - 203 KB
3. UEU-Master-3648-BAB31_M00000021_Hertanto-copy.pdf - 60 KB
4. UEU-Master-3648-BAB41_M00000021_Hertanto-copy.pdf - 116 KB
5. UEU-Master-3648-BAB51_M00000021_Hertanto-copy.pdf - 22 KB
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