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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 05/09/2013 16:15:01  •  1419 Views


STRATEGI PEMILIHAN MEDIA DALAM MENGKOMUNIKASIKAN PERUSAHAAN PADA CUSTOMER DI PANORAMA TOURS

Created by :
Diana ( 200852065 )



SubjectStrategi Pemilihan Media
Alt. Subject Strategi Pemilihan Media
KeywordStrategi
Pemilihan Media
Perusahaan
Customer

Description:

Penelitian ini bertujuan untuk mengetahui strategi pemilihan media yang digunakan oleh Panorama Tours untuk mengkomunikasikan perusahaan kepada customernya. Hasil yang didapat dari peneliti bahwa Panorama Tours dalam mengembangkan promosinya dilakukan secara spesifik dilihat dari yang mengerjakannya yaitu divisi CMC ( Corporate Marketing Communications ) dan Marketing. Kegiatan pemilihan media tersebut meliputi empat langkah utama yaitu memutuskan jangkauan, frekuensi, dan dampak, memilih jenis media utama, memilih sarana media khusus, dan memutuskan penentuan waktu media. Peneliti menyarankan agar Panorama Tours beriklan di alternatif media yang lain seperti media lini bawah, media luar ruang, dan media televisi dan untuk mensiasati keterbatasan iklan karena budget kecil, maka peneliti memberi saran untuk menulis artikel advertorial tentang kepariwisataan di koran koran target.

Date Create:05/09/2013
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Undergraduate-200852065
Collection ID:200852065


Source :
Perpustakaan Esa Unggul

Relation Collection:
Universitas Esa Unggul

Coverage :
Sivitas Akademika Universitas Esa Unggul

Rights :
Copyright @2013 by UEU Library. This publication is protected by copyright and per obtained from the UEU Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to UEU Library


Publication URL :
https://digilib.esaunggul.ac.id/strategi-pemilihan-media-dalam-mengkomunikasikan-perusahaan-pada-customer-di-panorama-tours-596.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-596-COVER.pdf - 17 KB
  2.  UEU-Undergraduate-596-TANDA_PENGESAHAN.pdf - 7 KB
  3.  UEU-Undergraduate-596-ABSTRAK.pdf - 8 KB
  4.  UEU-Undergraduate-596-KATA_PENGANTAR.pdf - 9 KB
  5.  UEU-Undergraduate-596-DAFTAR_ISI.pdf - 7 KB
  6.  UEU-Undergraduate-596-BAB_I.pdf - 16 KB
  7.  UEU-Undergraduate-596-DAFTAR_PUSTAKA.pdf - 10 KB
  8.  UEU-Undergraduate-596-LAMPIRAN.pdf - 879 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-596-BAB_II.pdf - 80 KB
  2. UEU-Undergraduate-596-BAB_III.pdf - 39 KB
  3. UEU-Undergraduate-596-BAB_IV.pdf - 223 KB
  4. UEU-Undergraduate-596-BAB_V.pdf - 52 KB

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Customer , Media , Pemilihan , Pemilihan Media , Perusahaan , Strategi



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