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UEU » Undergraduate Theses » Manajemen
Posted by dahniman.saputra@yahoo.com at 12/10/2016 13:54:03  •  407 Views


PENGARUH KUALITAS PRODUK, HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN MOTOR KAWASAKI NINJA 150 RR DI TANGERANG

Created by :
ELVIN FAIZAL HARRY ( 201211155 )



SubjectKUALITAS
GAYA HIDUP
PEMBELIAN
Alt. Subject QUALITY
LIFESTYLE
PURCHASE
Keywordkualitas produk
persepsi harga
gaya hidup dan keputusan pembelian

Description:

Studi ini untuk mengetahui pengaruh Kualitas Produk, Harga dan Gaya Hidup terhadap Keputusan Pembelian motor Kawasaki Ninja 150 RR di Tangerang. Penelitian ini menggunakan Analisis Regresi Linier Berganda dan Skala Likert. Sampel yang digunakan 150 Responden, berdasarkan Purposive Sampling. Dari hasil penelitian menunjukan bahwa Kualitas Produk, Harga dan Gaya Hidup berpengaruh secara simultan terhadap Keputusan Pembelian motor Kawasaki Ninja 150 RR di Tangerang. Harga dan Gaya Hidup secara parsial berpengaruh terhadap Keputusan Pembelian tetapi Kualitas Produk tidak berpengaruh terhadap Keputusan Pembelian. Penelitian ini merekomendasikan bahwa perusahaan harus lebih meningkatkan Harga dan Gaya Hidup para konsumen, sehingga dapat meningkatkan kepercayaan konsumen pada produk.

Contributor:
  1. Dr.Endang Ruswanti,S.E.,M.M.
Date Create:12/10/2016
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201211155
Collection ID:201211155
Call Number:11-2016-S160


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-harga-dan-gaya-hidup-terhadap-keputusan-pembelian-motor-kawasaki-ninja-150-rr-di-tangerang-7740.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-7740-cover.pdf - 119 KB
  2.  UEU-Undergraduate-7740-pengesahan.pdf - 1586 KB
  3.  UEU-Undergraduate-7740-persetujuan.pdf - 1884 KB
  4.  UEU-Undergraduate-7740-abstrak.pdf - 119 KB
  5.  UEU-Undergraduate-7740-daftar isi.pdf - 119 KB
  6.  UEU-Undergraduate-7740-kata pengantar.pdf - 119 KB
  7.  UEU-Undergraduate-7740-daftar gambar.pdf - 119 KB
  8.  UEU-Undergraduate-7740-daftar tabel.pdf - 119 KB
  9.  UEU-Undergraduate-7740-daftar lampiran.pdf - 119 KB
  10.  UEU-Undergraduate-7740-daftar pustaka.pdf - 67 KB
  11.  UEU-Undergraduate-7740-kuesioner.pdf - 67 KB
  12.  UEU-Undergraduate-7740-lampiran.pdf - 164 KB
  13.  UEU-Undergraduate-7740-bab1.pdf - 65 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-7740-bab2.pdf - 128 KB
  2. UEU-Undergraduate-7740-bab3.pdf - 180 KB
  3. UEU-Undergraduate-7740-bab4.pdf - 105 KB
  4. UEU-Undergraduate-7740-bab5.pdf - 392 KB

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dan , gaya , gaya hidup dan keputusan pembelian , harga , hidup , keputusan , kualitas , kualitas produk , pembelian , persepsi , persepsi harga , produk



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