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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 12/10/2016 13:54:03 • 774 Views
PENGARUH KUALITAS PRODUK, HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN MOTOR KAWASAKI NINJA 150 RR DI TANGERANGCreated by :
ELVIN FAIZAL HARRY ( 201211155 )
| Subject: | KUALITAS
GAYA HIDUP
PEMBELIAN | | Alt. Subject : | QUALITY
LIFESTYLE
PURCHASE | | Keyword: | kualitas produk
persepsi harga
gaya hidup dan keputusan pembelian |
Description:
Studi ini untuk mengetahui pengaruh Kualitas Produk, Harga dan Gaya Hidup terhadap Keputusan Pembelian motor Kawasaki Ninja 150 RR di Tangerang. Penelitian ini menggunakan Analisis Regresi Linier Berganda dan Skala Likert. Sampel yang digunakan 150 Responden, berdasarkan Purposive Sampling. Dari hasil penelitian menunjukan bahwa Kualitas Produk, Harga dan Gaya Hidup berpengaruh secara simultan terhadap Keputusan Pembelian motor Kawasaki Ninja 150 RR di Tangerang. Harga dan Gaya Hidup secara parsial berpengaruh terhadap Keputusan Pembelian tetapi Kualitas Produk tidak berpengaruh terhadap Keputusan Pembelian. Penelitian ini merekomendasikan bahwa perusahaan harus lebih meningkatkan Harga dan Gaya Hidup para konsumen, sehingga dapat meningkatkan kepercayaan konsumen pada produk.
| Contributor | : |
- Dr.Endang Ruswanti,S.E.,M.M.
| | Date Create | : | 12/10/2016 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201211155 | | Collection ID | : | 201211155 | | Call Number | : | 11-2016-S160 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-harga-dan-gaya-hidup-terhadap-keputusan-pembelian-motor-kawasaki-ninja-150-rr-di-tangerang-7740.html
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 UEU-Undergraduate-7740-cover.pdf - 119 KB- UEU-Undergraduate-7740-pengesahan.pdf - 1586 KB
- UEU-Undergraduate-7740-persetujuan.pdf - 1884 KB
- UEU-Undergraduate-7740-abstrak.pdf - 119 KB
- UEU-Undergraduate-7740-daftar isi.pdf - 119 KB
- UEU-Undergraduate-7740-kata pengantar.pdf - 119 KB
- UEU-Undergraduate-7740-daftar gambar.pdf - 119 KB
- UEU-Undergraduate-7740-daftar tabel.pdf - 119 KB
- UEU-Undergraduate-7740-daftar lampiran.pdf - 119 KB
- UEU-Undergraduate-7740-daftar pustaka.pdf - 67 KB
- UEU-Undergraduate-7740-kuesioner.pdf - 67 KB
- UEU-Undergraduate-7740-lampiran.pdf - 164 KB
- UEU-Undergraduate-7740-bab1.pdf - 65 KB
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1. UEU-Undergraduate-7740-bab2.pdf - 128 KB
2. UEU-Undergraduate-7740-bab3.pdf - 180 KB
3. UEU-Undergraduate-7740-bab4.pdf - 105 KB
4. UEU-Undergraduate-7740-bab5.pdf - 392 KB
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