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UEU » Undergraduate Theses » Manajemen
Posted by annisa0546@yahoo.com at 07/08/2020 14:41:39  •  51 Views


PENGARUH FASHION INVOLVEMENT DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING MELALUI HEDONIC VALUE DI MAYOUTFIT

Created by :
Fatihah Laila Sari ( 201511243 )



SubjectSTRATEGI PEMASARAN
Alt. Subject MARKETING STRATEGY
KeywordFASHION INVOLVEMENT
IMPULSIVE BUYING: HEDONIC VALUE

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh Fashion Involvement (X1) dan Store Atmosphere (X2) terhadap Impulse Buying (Y) melalui Hedonic Value (Z). Fashion Involvement adalah keterlibatan atau status motivasi yang menggerakkan dan mengarahkan perilaku konsumen pada saat mereka membuat sebuah keputusan. Store Atmosphere adalah rangsangan suasana toko yang mendukung sehingga terjadinya keputusan pembelian yang tidak direncanakan. Impulse buying adalah pembelian tanpa perencanaan yang diwarnai oleh dorongan kuat untuk membeli yang muncul secara tiba-tiba. Dan Hedonic Value adalah pengalaman konsumsi yang berhubungan dengan perasaan, fantasi, kesenangan. Populasi dalam penelitian ini adalah wanita pelanggan MayOutfit Tangerang. Teknik pengambilan sampel menggunakan metode accidental sampling dengan teknik penelitian berupa analisa Analisis Jalur (Path Analysis). dan diperoleh sampel penelitian 190 responden. Hasil penelitian menunjukkan bahwa Fashion Involvement dan Store Atmosphere berpengaruh terhadap Impulse Buying pelanggan MayOutfit. Fashion Involvement dan Store Atmosphere berpengaruh langsung terhadap Impulse Buying melalui Hedonic Value pada pelanggan di MayOutfit

Contributor:
  1. Abdurahman, MM
Date Create:07/08/2020
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201511243
Collection ID:201511243


Source :
Undergraduate Theses of Economic Departement

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2020 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-fashion-involvement-dan-store-atmosphere-terhadap-impulse-buying-melalui-hedonic-value-di-mayoutfit-15613.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-15613-COVER.Image.Marked.pdf - 209 KB
  2.  UEU-Undergraduate-15613-LEMBAR PUBLIKASI.Image.Marked.pdf - 201 KB
  3.  UEU-Undergraduate-15613-LEMBAR PERSETUJUAN.Image.Marked.pdf - 221 KB
  4.  UEU-Undergraduate-15613-LEMBAR PERNYATAAN.Image.Marked.pdf - 199 KB
  5.  UEU-Undergraduate-15613-LEMBAR PENGESAHAN.Image.Marked.pdf - 218 KB
  6.  UEU-Undergraduate-15613-KATA PENGANTAR.Image.Marked.pdf - 269 KB
  7.  UEU-Undergraduate-15613-ABSTRAK.Image.Marked.pdf - 202 KB
  8.  UEU-Undergraduate-15613-DAFTAR ISI.pdf - 214 KB
  9.  UEU-Undergraduate-15613-BAB I.Image.Marked.pdf - 498 KB
  10.  UEU-Undergraduate-15613-DAFTAR PUSTAKA.Image.Marked.pdf - 266 KB
  11.  UEU-Undergraduate-15613-LAMPIRAN 1.Image.Marked.pdf - 259 KB
  12.  UEU-Undergraduate-15613-LAMPIRAN 2.Image.Marked.pdf - 385 KB
  13.  UEU-Undergraduate-15613-LAMPIRAN 5.Image.Marked.pdf - 606 KB
  14.  UEU-Undergraduate-15613-LAMPIRAN 3 & 4.Image.Marked.pdf - 242 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-15613-BABII.Image.Marked.pdf - 443 KB
  2. UEU-Undergraduate-15613-BABIII.Image.Marked.pdf - 553 KB
  3. UEU-Undergraduate-15613-BABIV.Image.Marked.pdf - 1176 KB
  4. UEU-Undergraduate-15613-BABV.Image.Marked.pdf - 303 KB
  5. UEU-Undergraduate-15613-BABVI.Image.Marked.pdf - 203 KB

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BUYING: , FASHION , FASHION INVOLVEMENT , HEDONIC , IMPULSIVE , IMPULSIVE BUYING: HEDONIC VALUE , INVOLVEMENT , VALUE



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