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UEU » Scientific Articles » Manajemen Posted by [email protected] at 14/05/2019 14:34:36 • 834 Views
EFFECT OF STORE IMAGE ON LOYALTY STORE THROUGH STORE SATISFACTION IN ISLAMIC SWALAYAN STORESCreated by :
Muhammad Arief ( 5885 ) Dwi Hendro Widayatmoko
Subject: | STRATEGI PEMASARAN | Alt. Subject : | MARKETING STRATEGY | Keyword: | STORE IMAGE STORE LOYALTY STORE SATISFACTION |
Description:
Purchasing a product or shopping in an Islamic supermarket or store is something that is unique with many
factors which will affect the consumer. One of the factor that influences consumer when choosing to shop in a certain store
is the image that arises and attaches to that store. A good image of the store will affect the consumer to keep shopping and
become loyal to the store. Consumer satisfaction when shopping in a store is also a factor that influences the loyalty of the
consumer to that particular store. Furthermore, a good image plays an important on making the consumer satisfied, and
together will influence the consumer to become loyal to that store.
Date Create | : | 00/00/0000 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Article-5_0103 | Collection ID | : | 5_0103 |
Source : JOURNAL OF HUMANITIES AND SOCIAL STUDIES Volume 02, Number 02, September 2018
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2019 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/effect-of-store-image-on-loyalty-store-through-store-satisfaction-in-islamic-swalayan-stores-13011.html
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- UEU-Article-13011-05_0103.Image.Marked.pdf - 495 KB
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