 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
|
Phone |
: |
021-5674223, ext 282 |
|
Fax |
: |
|
|
E-mail |
: |
[email protected] |
|
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 07/08/2020 14:41:39 • 325 Views
PENGARUH FASHION INVOLVEMENT DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING MELALUI HEDONIC VALUE DI MAYOUTFITCreated by :
Fatihah Laila Sari ( 201511243 )
| Subject: | STRATEGI PEMASARAN | | Alt. Subject : | MARKETING STRATEGY | | Keyword: | FASHION INVOLVEMENT
IMPULSIVE BUYING: HEDONIC VALUE |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh Fashion Involvement
(X1) dan Store Atmosphere (X2) terhadap Impulse Buying (Y) melalui Hedonic
Value (Z). Fashion Involvement adalah keterlibatan atau status motivasi yang
menggerakkan dan mengarahkan perilaku konsumen pada saat mereka membuat
sebuah keputusan. Store Atmosphere adalah rangsangan suasana toko yang
mendukung sehingga terjadinya keputusan pembelian yang tidak direncanakan.
Impulse buying adalah pembelian tanpa perencanaan yang diwarnai oleh dorongan
kuat untuk membeli yang muncul secara tiba-tiba. Dan Hedonic Value adalah
pengalaman konsumsi yang berhubungan dengan perasaan, fantasi, kesenangan.
Populasi dalam penelitian ini adalah wanita pelanggan MayOutfit
Tangerang. Teknik pengambilan sampel menggunakan metode accidental
sampling dengan teknik penelitian berupa analisa Analisis Jalur (Path Analysis).
dan diperoleh sampel penelitian 190 responden.
Hasil penelitian menunjukkan bahwa Fashion Involvement dan Store
Atmosphere berpengaruh terhadap Impulse Buying pelanggan MayOutfit. Fashion
Involvement dan Store Atmosphere berpengaruh langsung terhadap Impulse
Buying melalui Hedonic Value pada pelanggan di MayOutfit
| Contributor | : |
- Abdurahman, MM
| | Date Create | : | 07/08/2020 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511243 | | Collection ID | : | 201511243 |
Source :
Undergraduate Theses of Economic Departement
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2020 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-fashion-involvement-dan-store-atmosphere-terhadap-impulse-buying-melalui-hedonic-value-di-mayoutfit-15613.html
[ Free Download - Free for All ]
 UEU-Undergraduate-15613-COVER.Image.Marked.pdf - 209 KB- UEU-Undergraduate-15613-LEMBAR PUBLIKASI.Image.Marked.pdf - 201 KB
- UEU-Undergraduate-15613-LEMBAR PERSETUJUAN.Image.Marked.pdf - 221 KB
- UEU-Undergraduate-15613-LEMBAR PERNYATAAN.Image.Marked.pdf - 199 KB
- UEU-Undergraduate-15613-LEMBAR PENGESAHAN.Image.Marked.pdf - 218 KB
- UEU-Undergraduate-15613-KATA PENGANTAR.Image.Marked.pdf - 269 KB
- UEU-Undergraduate-15613-ABSTRAK.Image.Marked.pdf - 202 KB
- UEU-Undergraduate-15613-DAFTAR ISI.pdf - 214 KB
- UEU-Undergraduate-15613-BAB I.Image.Marked.pdf - 498 KB
- UEU-Undergraduate-15613-DAFTAR PUSTAKA.Image.Marked.pdf - 266 KB
- UEU-Undergraduate-15613-LAMPIRAN 1.Image.Marked.pdf - 259 KB
- UEU-Undergraduate-15613-LAMPIRAN 2.Image.Marked.pdf - 385 KB
- UEU-Undergraduate-15613-LAMPIRAN 5.Image.Marked.pdf - 606 KB
- UEU-Undergraduate-15613-LAMPIRAN 3 & 4.Image.Marked.pdf - 242 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-15613-BABII.Image.Marked.pdf - 443 KB
2. UEU-Undergraduate-15613-BABIII.Image.Marked.pdf - 553 KB
3. UEU-Undergraduate-15613-BABIV.Image.Marked.pdf - 1176 KB
4. UEU-Undergraduate-15613-BABV.Image.Marked.pdf - 303 KB
5. UEU-Undergraduate-15613-BABVI.Image.Marked.pdf - 203 KB
 10 Similar Document...
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
      
 Visitors Today : 1
 Total Visitor : 1970158
Hits Today : 5628
Total Hits : 159587650
 Visitors Online: 2
Calculated since
16 May 2012
You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|
